Dominion National · 1 month ago
Vice President, Sales and Channel Development
Arlington, VA
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expDominion National is a rapidly growing and leading provider of dental and vision benefits. The Vice President, Sales and Channel Development will lead the revitalization and growth of the sales organization, driving expansion across various markets through innovative strategies and effective team management.
Health CareInsuranceMedical
Responsibilities
Develop and execute a unified channel strategy across: Broker Channels - strengthen relationships with national and regional brokers, general agents, and benefits consultants; create competitive compensation and incentive programs; and ensure alignment with company priorities
Commercial Dental - employer group and voluntary benefits sales through brokers, consultants, and aggregators
Individual Dental - digital, retail, and direct-to-consumer growth
Dental Alliances - Develop and maintain partnerships with healthcare systems, provider networks, and affinity groups
Conduct comprehensive market and competitive analyses across all three segments to identify emerging opportunities, customer needs, and shifting trends
Collaborate with Product and Marketing teams to align offerings with partner and consumer demand, ensuring product-market fit and differentiation
Co-develop new products, pricing strategies, and bundled solutions tailored for different segments and partner types
Own revenue growth targets for the Individual, Commercial, and Dental Alliance lines of business
Establish and manage KPIs for sales performance, partner activation, and profitability across each channel
Build and maintain a robust sales pipeline with accurate forecasting and transparent reporting
Drive disciplined execution of sales plans and ensure delivery of short- and long-term growth objectives
Evaluate broker performance metrics, provide tools and analytics to support their success, and ensure consistent broker communication and engagement
Develop broker education and certification programs to improve product understanding and loyalty
Reinvigorate underperforming distribution channels while pursuing innovative partnerships that expand market reach and profitability
Represent Dominion National at key industry events, conferences, and trade shows to strengthen brand presence, build strategic relationships, and promote new offerings
Serve as a visible industry leader and brand ambassador, cultivating trusted relationships with partners and key stakeholders across the dental ecosystem
Leverage CRM and data analytics (e.g., Salesforce) to drive accountability, optimize pipeline management, and inform strategic decisions
Implement sales enablement technologies that enhance lead generation, performance tracking, and partner experience
Use data insights to continuously refine targeting, pricing, and go-to-market approaches
Qualification
Required
10 plus years of progressive sales, business development, or marketing experience within dental, healthcare, or insurance industries
Proven success leading and scaling sales organizations across multiple distribution channels (B2B, B2C, and partnerships)
Experience driving growth in turnaround or high-change environments
Bachelor's degree in business, marketing, or related field
Exceptional strategic thinking and negotiation skills with the ability to influence at all levels
Expertise in broker compensation structures, general agency management, and producer recruitment and retention
Proficiency in Salesforce or other CRM tools for pipeline and performance management
Entrepreneurial mindset, with a collaborative and results-driven leadership style
Deep understanding of Individual Dental, Commercial Dental, and Dental Alliance/DSO markets
Preferred
MBA preferred
Benefits
Medical, Dental & Vision coverage
Retirement Plan
Generous time off including Paid Time Off
Holidays
Volunteer time off
Incentive Plan
Tuition Reimbursement
Company
Dominion National
Dominion National is an insurance company offering dental and vision insurance plans.
201-500 employees
Funding
Current Stage
Growth StageRecent News
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