Sinclair Inc. · 2 hours ago
Brand Engagement Manager
Schenectady, NY
Full-time
Onsite
Mid, Senior Level
$24.11/hr - $28.36/hrSinclair Inc. is a diversified media company and a leading provider of local news and sports. They are seeking a dynamic and results-driven Brand Engagement Manager to elevate the station’s brand presence and creative content across all platforms while fostering an agile and collaborative work environment.
Broadcast Media
Responsibilities
Oversee and manage a team of Content Creators (Senior Content, Content Creator IIs, and Content Creator Is) focusing on digital, news marketing, and creative content
Help manage the daily operation and spearhead the development of an Agile-based work environment, ensuring continuous workflow, increased output, and efficiency
Work closely with Project Managers and Client Services Managers to review dashboards, project statuses, and future planning
Meet with General Managers and News Directors across the group to align creative strategy with station and news objectives
Collaborate with station/news management and digital leads on idea generation, creative discussions, campaign development, and overall creative concepts and techniques
Oversee creative concepts, approve scripts, and greenlight final productions for multiple platforms
Function as a content creator, filling voids when and where needed by actively writing, shooting, and editing content, producing projects, and assisting with the creation of news and digital elements
Work closely with Senior Content Creators on writing and developing compelling branding campaigns
Be responsible for closely monitoring ratings, digital analytics, and campaign results
Use performance data to make strategic suggestions that grow user interaction and engagement across all platforms
Work with ACCET News properties to proactively meet and respond to content needs and requests
Work closely with the Brand & Engagement Strategist, Client Services Strategists/Managers, and Special Projects teams (Supervisors/Coordinators) to schedule and prioritize tasks for all digital and content creators
Help conduct site surveys, collaborate with vendors, community leaders, and attend select leadership and 360 meetings
Qualification
Required
Proven experience in content creation, brand marketing, news promotion, or a related field
Demonstrated leadership or management experience overseeing creative teams and/or projects
Expert-level knowledge and practical experience in writing, shooting, and editing for multiple media platforms (broadcast, digital, social)
Strong understanding of agile principles or experience in a continuous workflow/fast-paced content environment is a plus
Ability to analyze performance data (ratings/digital analytics) and translate insights into effective creative strategy
Excellent collaboration, communication, and presentation skills
Must be a self-starter, highly organized, and able to 'fill the void' when needed across all aspects of the creative pipeline
Benefits
Participation in a retirement plan
Life and disability insurance
Health, dental and vision plans
Flexible spending accounts
15 paid vacation days
2 paid personal days
9 paid holidays
40 hours of paid sick leave
Parental leave
Employee stock purchase plan
Company
Sinclair Inc.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports.
Founded in 1986
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Del Parks
SVP and CTO
Arthur Hasson
COO Programming
Recent News
2025-10-05
2025-10-01
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