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KNS International · 5 hours ago

Brand Marketing Manager

Draper, UT

Full-time

Hybrid

Entry, Mid Level

2+ years exp

KNS International is home to Birdies, a brand redefining modern footwear. The Brand Marketing Manager will shape brand strategy and ensure consistency across all consumer touchpoints, partnering with various teams to drive storytelling and fuel growth.

FashionMarketplaceMen'sShoesWomen's

Responsibilities

Brand Strategy – Own and evolve Birdies’ brand positioning, voice, and visual identity across channels. Translate business objectives into clear brand strategies and campaigns, ensuring consistent brand expression across digital, retail, product, packaging, and partnerships

GTM Planning – Develop annual, seasonal, quarterly, and monthly activation and launch calendars. Lead initiatives from concept through execution, partnering closely with Creative, Content, Performance, Product, and Merchandising teams to deliver cohesive storytelling and brand-led launches

Champion a Cohesive Brand Identity – Ensure all content and materials align with Birdies’ brand strategy and corporate identity, and that all communications reflect the brand voice and values

Manage Brand Briefings – Oversee the implementation of all marketing campaigns, ensuring brand messaging, promotional materials, and collateral are on-brand, compelling, and effective. Work cross-functionally to facilitate the creation and execution of content and materials that activate approved GTM plans

PR – Manage PR efforts through partnership with an external agency to drive outreach and strategy. Own timely brand briefings, key imagery and messaging, and gifting execution to achieve earned media coverage for the brand and products

Influencers – Own the ambassador and influencer program to authentically extend the Birdies ethos and grow brand awareness. Responsibilities include identification, pitching, outreach, relationship management, negotiations, launch coordination, and budget management

Reporting – Monitor and report on monthly performance across PR and influencer programs, partnering with E-commerce and Social teams to evaluate broader brand and campaign impact. Analyze results, share insights, and make data-driven recommendations while owning measurement of key brand health and business metrics

Trend Spotting – Stay ahead of emerging consumer behaviors, cultural moments, and digital advertising trends. Make strategic recommendations that shape brand storytelling and creative output, serving as a subject-matter expert to keep the brand top of consideration

The Brand Manager will manage external agencies, partners, and vendors, including contracts, invoicing, and negotiations, and deliver brand marketing objectives within approved budgets

This role will lead and support the internal Brand team, ensuring teams and partners have the tools, resources, and clarity needed to succeed while fostering ownership and accountability

Qualification

Brand ManagementIntegrated Brand CampaignsStrategic ThinkingData AnalysisStorytellingCollaborationCommunication SkillsPresentation Skills

Required

2 – 4+ years of brand management or marketing experience, preferably in fashion, footwear, or consumer goods

Strong strategic thinking combined with creative sensibility

Proven experience leading integrated brand campaigns

Excellent storytelling, communication, and presentation skills

Highly collaborative with the ability to influence cross-functional partners

Data-informed mindset with comfort using insights to guide decisions

Benefits

PTO & Work-Life Balance - At KNS International, we understand the importance of taking time to recharge. We offer generous Paid Time Off (PTO), 17 paid holidays, and a flexible hybrid work environment that promotes balance. Our culture is rooted in collaboration, creativity, and genuine appreciation for our people.

Health & Wellness - Your wellbeing matters. We provide comprehensive medical, dental, and vision coverage to support you and your family, along with short- and long-term disability plans, and paid maternity and parental leave.

Retirement Planning - 401(k) with employer match and immediate vesting to help you build your future.

Perks & Everyday Wellness - Enjoy a variety of perks designed to make your workday better, including:

Free gym memberships

Access to Impact Suites for mental health support

A fully stocked kitchen with snacks and drinks

Recreational break areas and a dog-friendly workspace

Free shoes and discounts through our employee purchase program

Growth & Development - We reward talent and encourage innovation — giving you room to grow and make an impact.

Diversity & Inclusion - We’re committed to an inclusive workplace where everyone is valued and has equal opportunity to succeed.