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Lexipol · 6 hours ago

Sr. Reporting Analyst - GTM

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Lexipol is a leader in advancing total readiness for public safety agencies, and they are seeking a Sr. Reporting Analyst - GTM to drive strategic insights and decision-making across sales and marketing. This role involves leveraging data analytics to inform revenue strategy and enhance customer engagement.

ConsultingGovernmentPublic SafetyRisk ManagementSoftwareTraining

No H1B

Responsibilities

Serve as the primary analytics partner to the GTM department

Identify trends, risks, and opportunities in revenue performance and customer lifecycle data

Collaborate with GTM leadership to define key metrics, KPIs, and success frameworks for growth initiatives

Translate complex datasets into clear, actionable insights that drive strategic and tactical decision-making

Support quarterly and annual business reviews with data narratives, dashboards, and presentations

Acts as a proactive analytics leader, independently identifying trends, opportunities, and risks — not waiting for requests

Design, build, and maintain Power BI dashboards and reports that provide visibility into pipeline, performance, and customer metrics

Develop self-service analytics capabilities for GTM leaders and business partners

Use Salesforce data models and reporting to track funnel performance, lead conversions, and deal velocity

Conduct deep-dive analyses to explain trends in marketing campaign ROI, sales effectiveness, and customer retention

Own the analytics backlog and ticket process—from ideation through delivery and iteration

Work cross-functionally with Sales and Marketing departments to ensure alignment on data definitions and KPIs

Partner with the Data Engineering and Governance teams to ensure data quality, availability, and reliability across systems

Act as a liaison between business and technical teams, ensuring analytics outputs meet both strategic and operational needs

Present insights and recommendations to GTM leaders and executive stakeholders in a compelling, business-oriented manner

Qualification

SalesforcePower BISQLData analysisBusiness acumenData storytellingAWSMarketing analyticsProject managementCollaboration

Required

5+ years of experience in data analysis or business analytics roles, ideally supporting GTM functions (Sales, Marketing, or Revenue Operations)

Advanced Salesforce expertise, including familiarity with key objects (Opportunities, Leads, Campaigns, Accounts) and the ability to query or extract data

Strong SQL skills for querying and analyzing large datasets in AWS Redshift

Proficiency in Power BI, including DAX, data modeling, and report design

Excellent business acumen and understanding of GTM processes (lead-to-cash, pipeline, campaign attribution, retention metrics)

Proven ability to translate data into insights—storytelling, visualization, and executive-ready presentation

Strong project management and self-prioritization skills