BASIS Ed · 7 hours ago
Marketing Content Copywriter
Scottsdale, AZ
Full-time
Onsite
Mid Level
3+ years expBASIS Ed is seeking a Marketing Content Copywriter to shape the brand’s narrative and drive engagement. The role involves developing a comprehensive content strategy, creating high-impact marketing content, and optimizing campaigns based on performance data.
Charter SchoolsEducation
Responsibilities
Lead Content Strategy Development: Develop and maintain a comprehensive, multi-channel content strategy (web, social media, ads, print, email, blogs) that directly support marketing and enrollment goals
Data-informed Planning: Conduct rigorous audience, competitor, and SEO keyword research to identify high-value content opportunities and inform messaging priorities
Plan and manage the master content calendar, ensuring timely delivery and strategic alignment across all campaigns
Strategic Content Creation: Write, edit, and oversee the production of high-impact marketing content, including web copy, long-form blogs, short-form ad copy, newsletters, and social media posts
SEO & AI Mastery: Ensure all content is meticulously optimized for SEO, continuously refining it with analytics and leveraging AI tools to enhance research, scale output, and inform better headlines/messaging
Maintain and champion our brand style guides and tone standards, acting as the final editorial authority on all outward-facing content
Integrated Campaigns: Partner closely with digital marketing and design teams to plan and launch fully integrated campaigns, mapping content to every stage of the customer journey
Data-Driven Optimization: Monitor content analytics (traffic, engagement, conversion rates) to assess performance, proactively identify content gaps, and make data-driven improvements to strategy and copy
Lead A/B testing efforts to continuously refine and optimize messaging effectiveness across key platforms
Qualification
Required
3-5 years of demonstrated experience in Content Strategy, Content Marketing, or related strategic communications role
Proven ability to develop, execute, and measure multi-channel content strategies
Strong working knowledge of SEO tools, content analytics (e.g., Google Analytics), and experience utilizing AI in the content workflow
Preferred
Bachelor's degree in marketing, Communications, or a related field
Benefits
Employer paid medical and dental insurance
Vision insurance
PTO
Ability to add dependents
401k with partial match that grows over time
Employee Assistance Program
Childcare Savings Opportunity (KinderCare tuition discount)
Company
BASIS Ed
BASIS Charter Schools have been raising the level of American education to the highest international standards for more than 20 years, since our first school opened in 1998.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Roberto Ramirez
Vice President |Development and Philanthropic Partnerships
Carolyn McGarvey
Chief School Officer CSO
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