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Sentral · 12 hours ago

Digital Marketing and eCommerce Manager

United States

Full-time

Remote

Mid, Senior Level

Sentral is establishing a new category in urban living that reimagines the way people live, travel, and work. The Digital Marketing and eCommerce Manager is responsible for supporting all aspects of the eCommerce business including business planning, online marketing, website management and analytics, content strategy and development, and promotional campaigns.

CommercialCommunitiesHospitalityReal EstateResidential

Responsibilities

Acts as a project manager to evaluate, prioritize, develop, manage, implement, and test eCommerce initiatives

Supports the development and execution of property-level strategic and tactical business plans and advertising budgets

Supports the user experience on Sentral.com and individual property websites including navigation, content development, booking funnel and promotional campaigns

Assists in the planning, QA and execution of web content and online marketing campaigns to ensure efficiency, accuracy and timeliness of publishing

Supports web analytics related to eCommerce and communicates relevant data to team members, executive leadership, cross-functional teams and external stakeholders

Assists in designing, writing, and optimizing marketing campaigns, for owned and non-owned channels, including SEO, SEM, Paid Social, Programmatic, Email Marketing, and more

Collaborates with cross-functional teams (Product, Revenue Management, Operations, Site Teams, etc) to ensure alignment on goals and implications across eCommerce projects

Assists with management of external agencies and partners to deploy campaigns and solutions

Assists with implementation of new sales and marketing initiatives to increase direct bookings and profitability

Identifies eCommerce opportunities beyond current organizational thinking

Tests variables including incentives, creative, content, and cadence to optimize website and campaign performance

Qualification

ECommerce project managementWeb analyticsDigital marketingSEOB2CB2B experienceE-commerce technologyBusiness judgmentWriting skillsAttention to detailLeadership

Required

Outstanding analytical skills with strong experience interpreting data and drawing conclusions

Proven leadership of eCommerce projects, with desire to learn and contribute

Strong writing and editing skills

Proven attention to detail, quality assurance, and pride in work

Experience with both B2C and B2B eCommerce

Extensive knowledge of e-commerce technology, analytics and best practices

Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives

Preferred

Hospitality digital marketing experience preferred

Benefits

Health & Wellness: We offer multiple medical, dental, and vision health plan options that begin the first month after your start date! There is one fully company-paid plan (no monthly premiums for you), and HSA and FSA options to set aside pre-tax dollars.

Plan in Your Future: Eligible after just three months of employment, we offer a 401(k) with a 4% company match to help you reach your savings goals.

Flexible Time Off: Sentral fosters a balanced work lifestyle by offering flexible paid time off, 11 paid holidays, and Enrichment Hours for volunteering or career development!

Travel Discount: Team members (and their friends and families) receive travel discounts when they stay at a Sentral community.

Deep Savings: All team members are Sentral receive discounted rates on pet insurance, attractions, rental cars, shows, events, and more!