Redirect Health · 4 hours ago
Marketing Copywriter (Direct Response) - $0 Healthcare for You and Your Entire Family
Redirect Health exists to make healthcare affordable for small businesses and people who can’t afford traditional employer insurance. The Marketing Copywriter (Direct Response) will drive measurable growth by owning conversion-focused messaging across email and funnel touchpoints, directly impacting healthcare access and business outcomes.
Hospital & Health Care
Responsibilities
Serve individuals, families, SMBs, and broker audiences across the full customer journey
Be responsible for high-performing email and funnel copy that drives opens, clicks, conversions, and ROI
Directly impact healthcare access by helping people clearly understand and act on Redirect Health’s value
Own: Conversion copy and email marketing strategy across HubSpot and Mailchimp, including newsletters, nurture sequences, promotional campaigns, and automated journeys
Support: Messaging for landing pages, ads, SMS, and funnel assets aligned to brand voice and conversion goals
Collaborate with: Director of Growth Marketing, Design, Marketing Ops, and Sales to align messaging, testing cadence, and performance goals
Improve: Open rates, click-through rates, conversion rates, CPA, and ROI through A/B testing and performance analysis
Advocate for: Audience needs by maintaining a deep understanding of individuals, families, SMBs, and broker segments
Qualification
Required
5+ years of experience in direct-response copywriting and email marketing strategy
Strong portfolio of conversion-driven copy (emails, ads, landing pages, funnels)
Deep knowledge of HubSpot and Mailchimp, including segmentation, automation, and analytics
Proven success building high-performing nurture, promotional, and retention campaigns
Strong understanding of buyer psychology, storytelling, and conversion principles
Strong analytical mindset and uses data to inform copy decisions
Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines
Preferred
Experience in healthcare, health tech, or performance marketing environments
Benefits
FREE healthcare for you and your entire family
Dental & Vision insurance
Paid time off & sick time
401(k) access