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Curinos · 15 hours ago

Account Based Marketing Manager

Waltham, MA

Part-time

Hybrid

Mid, Senior Level

$120K/yr - $140K/yr

5+ years exp

Curinos is a company that empowers financial institutions with proprietary data and technologies to enhance decision-making. They are seeking a strategic Account-Based Marketing (ABM) Manager to lead targeted marketing programs that align marketing and sales efforts, influence pipeline, and expand client relationships.

ConsultingFinancial ServicesInformation Services

Responsibilities

Partner closely with sales, product marketing, and customer success to develop and execute integrated ABM campaigns across priority accounts and segments

Build and maintain tiered account lists in alignment with sales—leveraging firmographic, technographic, and product marketing guidance

Design and run targeted 1:1, 1:few and 1:many ABM programs using personalized content, outreach sequences, events, and digital campaigns

Develop tailored messaging, offers, and creative assets that resonate with buying groups across the customer journey

Help design and implement an account-level engagement scoring framework in Salesforce and HubSpot, incorporating marketing campaign performance, and sales signals to quantify and track meaningful account characteristics and determine buying readiness

Establish and maintain foundational ABM tools to support reporting and campaign performance

Partner with the sales team to support outbound motions, account penetration, and expansion opportunities

Support account research and intelligence gathering to inform strategy and sales conversations

Continually test, measure, and optimize ABM programs for impact on pipeline, conversion, and revenue influence at scale

Qualification

B2B marketingAccount-Based MarketingSalesforceHubSpotFintech experienceProject managementCollaboration skillsData-driven environmentCommunication skills

Required

5-8 years of B2B marketing experience, with at least 2+ years in an ABM role

Proven success designing and executing ABM programs in a complex B2B sales environment

Experience working cross-functionally with sales, product, and content teams

Strong project management, communication, and collaboration skills

Proficiency with Salesforce, marketing automation (e.g., HubSpot), and ABM platforms (e.g., Demandbase, 6sense, ZoomInfo, RollWorks)

Comfortable working in a high-growth, and data-driven environment

Preferred

Experience working in Fintech / SaaS / or technology a plus

Familiarity with the financial services industry and buyer personas (e.g., Heads of Deposits, Commercial Banking, Wealth Management) a strong plus

Benefits

Competitive benefits, including a range of Financial, Health and Lifestyle benefits to choose from

Flexible working options, including home working, flexible hours and part time options, depending on the role requirements – please ask!

Competitive annual leave, floating holidays, volunteering days and a day off for your birthday!

Learning and development tools to assist with your career development

Work with industry leading Subject Matter Experts and specialist products

Regular social events and networking opportunities

Collaborative, supportive culture, including an active DE&I program

Employee Assistance Program which provides expert third-party advice on wellbeing, relationships, legal and financial matters, as well as access to counselling services