Apply on Employer Site

Berkshire Bank · 12 hours ago

VP, Senior Communications Manager

Springfield, MA

Full-time

Hybrid

Mid, Senior Level

$67K/yr - $142K/yr

6+ years exp

Berkshire Bank is seeking a Senior Communications Manager to enhance their public relations and media relations efforts. The role focuses on driving growth, strengthening the bank's reputation, and developing high-impact communications programs across various business areas.

BankingFinancial Services

Responsibilities

Lead and execute PR strategies and tactics across target markets to drive growth, advance corporate and regional strategic priorities, strengthen the bank’s reputation, build the bank’s brand awareness

Create persuasive content to support ongoing storytelling efforts through the production of consistent messaging and brand voice, including, but not limited to: news releases, talking points, FAQs, media pitches, reputation award submissions, memos, bylined articles, social media content and other content

Support management of both short- and long-term strategic planning for external communications channels, ensuring alignment with business objectives

Proactively develop and maintain strong working relationships with relevant media outlets (traditional media, trade media, etc.) including reporters, producers, assignment editors, editors, etc. to support editorial storytelling across channels

Serve as trusted communications partner to Regional Presidents, as well as other leaders and internal stakeholders, on messaging, PR and media relations and issues management, ensuring PR efforts align with business objectives

Execute a comprehensive reputation awards strategy to secure third-party validation and recognition for the leadership of the bank and its leaders

Leverage relationships and partnerships with external stakeholders (i.e. sponsorships, chambers, select clients and third-party vendors) to maximize positive reputational outcomes

Manage team workflows/project management, collaboration, timelines, and deliverables to ensure all projects are delivered on-time and within scope

Responsible for regular cadence of reporting and analysis on metrics associated with external communications efforts and strategic recommendations resulting from the data

Mentor and support junior team members, fostering professional development and enhancing team capability across PR, media engagement, and campaign execution

Coordinate special projects, meetings and assist with other duties as assigned

Ensures compliance with all banking laws, rules, regulations, and prescribed policies/practices/procedures necessary to reduce risk and uphold ethical standards related to and required by one’s duties

Qualification

Public RelationsMedia RelationsCrisis CommunicationsSocial Media ProficiencyInterpersonal SkillsProject ManagementStrategic ThinkingTeam Collaboration

Required

Bachelor's degree in public relations, journalism or communications or related field

Minimum 6-8 years of experience in public relations (in-house preferred), corporate communications or journalism

Exceptional capabilities in PR, reputation management and crisis communications with a special emphasis on media relations and proficiency in social media

Exceptional writing, editing, verbal communications skills with strong attention to detail and ability to find/draft stories to amplify a brand that are persuasive, engaging, and newsworthy

Demonstrated interpersonal skills with a proven ability to effectively engage external and internal stakeholders — as confident counseling senior leaders and partners as managing top-tier reporters

Resourceful, highly organized, proactive self-starter with solid judgment and an entrepreneurial spirit who thrives working independently and as part of a team

Capable of managing multiple projects simultaneously with ability to reprioritize and quickly change gears in a fast-paced environment to meet tight deadlines, while being comfortable with occasional ambiguity

Strategic thinker who is hands-on and willing to roll up their sleeves and do the work to support the broader Communications team as needed

Desire and flexibility to travel as needed across the bank's markets