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First Commerce Credit Union · 8 hours ago

Digital Marketing Specialist

Tallahassee, FL

Full-time

Onsite

Entry, Mid Level

2+ years exp

First Commerce Credit Union is a member-owned credit union focused on community engagement and service excellence. The Digital Marketing Specialist is responsible for analyzing marketing data, optimizing campaigns, and enhancing member engagement through actionable insights and strategic recommendations.

BankingFinancial ServicesNon Profit

Responsibilities

Leverages various member and non-member data sets to provide actionable insights that inform marketing planning and strategy to create personalized member journeys, and improve positioning, image, and loyalty to the First Commerce brand

Performs data mining, statistical analysis, trend, and variance analysis. Packages and conveys findings in a relevant, timely and meaningful manner in a clear, concise, and cohesive story

Builds, manages, optimizes, evaluates, and evolves automated marketing campaigns to target audiences designed to achieve Marketing KPIs

Monitors social media channels and social review platforms to continually improve reputation management goals, including responding timely to posts

Coordinates with members of the marketing team and/or other departments to gather and package relevant content, messaging, graphics, and other necessary elements to execute campaigns. Conducts A/B testing and conversion rate optimization (CRO) to improve lead generation and campaign effectiveness

Leads website search engine optimization (SEO) efforts. Leverages Google analytics and other metrics/actionable insights (e.g., web traffic, user behavior, UTM tracking, Google Tag Manager, and pixel tracking) to ensure accurate and optimal campaign performance measurement

Serves as marketing data liaison collaborating with other departments and third-party vendors to develop actionable insights for strategic areas of focus. Develops and executes member segmentation strategies based on demographic, behavioral, and transactional data

Monitors and tracks key performance metrics/indicators and reports to stakeholders, including highlighting successes and identifying areas of improvement/refinement

Develops understanding of credit union's operations, products, and services, as well as strategic initiatives, to provide timely and relevant recommendations

Develops and maintains a network of contacts within the data/business intelligence/digital marketing space, as well as within and outside the credit union/banking industry

Works closely with I.T. and third-party vendors to ensure data integrity, system integrations, and security compliance within all digital marketing initiatives

Other analytical, data processing, and marketing duties as needed

Performs job duties in accordance with policies established by the Board of Directors under the rules and regulations set by the National Credit Union Administration, the State of Florida, and any applicable State laws for financial centers located in other States

Complies with Reg E, BSA, OFAC, and CIP requirements such as reporting suspicious or unusual activity to manager

Fully supports in actions and words First Commerce's Vision, Mission, Core Values, and Service Standards

Attends meetings timely and as required; reports to work as scheduled and adheres to First Commerce's dress code

Qualification

Data analytics toolsGoogle AnalyticsSEO strategiesMarketing campaign performanceDatabase managementStatistical methodsMarketing segmentationCommunication skillsProject management skillsProblem-solving skillsTeam player

Required

Adept at working with real-world data and extracting relevant, actionable insights and trends that support marketing initiatives, including member growth, cross-sell, acquisition, and retention. Solid understanding of statistical methods and algorithms

Utilize data insights to recommend marketing campaigns/strategies that are consistent across traditional and digital marketing channels

Flexibility to manage competing priorities and shift focus as determined by changing needs of the business. Self-starter and motivated team player who works proactively with a drive to get things done in a dynamic, fast-paced environment

Ability to layer research and data from various sources to develop compelling, relevant storytelling that effectively targets audience segments. Solid understanding of consumer behavior, customer experience, life cycle, and the buyer's journey

Stay current on financial services industry trends, marketing regulations, and compliance guidelines to ensure all campaigns adhere to regulatory requirements

Keen awareness and dedication to keeping data secure

Moderate to advanced database management skills

Demonstrated ability to think creatively and solve problems, anticipate roadblocks and recommend effective implementation plans designed to drive results and balance ROI

Proficient in Word, Excel, PowerPoint, Outlook, Viva Goals. Creation of visuals including charts, graphs, and dashboards, preferred

Bachelor's degree from an accredited 4-year college or university in Data Science, Marketing Analytics, Marketing, Computer Science, Economics, Finance, Business, or other Marketing analytic disciplines; or high school diploma or equivalent with comparable transferable experience

Minimum of 2+ years' experience as a Data Analyst or Marketing Specialist

Strong proficiency in Google Analytics, Google Ads, SEO strategies and social media metrics

Hands-on experience collecting, processing and analyzing data, and presenting findings in an easy-to-understand format

Experience with web site content management systems and HTML/CSS for design and content, a plus

Certifications in Google Analytics, Google Ads, and/or marketing segmentation platforms (HubSpot, Marketo, Pardot), a plus but not required

Preferred

Experience working with Hubspot, MX, Marketo, Pardot, Segmint, and/or other marketing segmentation and automation system and/or MCIF

Proven ability to drive marketing campaign performance using strategic application of data analyses

Experience in developing platforms, structure, and architecture for data

Experience in data collection, integration, processing, and analysis

Proven experience in data science, analytics, and reporting

Experience in developing predictive models

Innately curious and a fast learner

Excellent communication and project management skills

Experience in the banking or financial services industry and understanding of economic cycles preferred, but not required. Knowledge of compliance and regulatory requirements for financial institution marketing