Shake Shack · 7 hours ago
Senior Director, Loyalty and Channel Marketing
Atlanta, GA
Full-time
Onsite
Director/Executive
8+ years expShake Shack is one of the fastest-growing hospitality brands, committed to crafting unforgettable experiences for guests. The Senior Director of Loyalty and Channel Marketing will build and grow the Loyalty Program, oversee CRM and Lifecycle channels, and manage Delivery services to enhance customer engagement and drive business growth.
Hospitality
Responsibilities
Build and deploy a best-in-class Loyalty program across Shake Shack’s own channels – integrate existing offer and CRM touchpoints to create a Lifecycle based approach to Loyalty. Scale the program with key acquisition levers and strategies while building strong incentives for guest retention into the program
Lead the holistic strategy in Delivery (both first and third party) to drive growth and sales. Identify and execute key opportunities across advertising, promotions, product and activations. Analyze sales data, market trends, and competitive activity to identify opportunities for growth and differentiation
Oversee CRM and Lifecycle marketing programs, inclusive of our promotional calendar, email and push marketing programs and strategies. Build a guest segmentation strategy that drives both acquisition and retention
Drive our channel marketing strategy, including the gift card program (both digital and physical) in our first and third party channels. Develop compelling promotions, campaigns and B2B partnerships
Qualification
Required
Proven success in developing and executing a loyalty program, preferably within QSR, fast-casual, or related sectors
Strong understanding of digital marketing tools, CRM, analytics, and performance metrics
Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
Digital marketing, channel marketing, or hospitality/foodservice marketing with a focus on digital channels
Gift card management experience a plus
Bachelor's Degree in Marketing, Communications, or related field
8-10 years work experience
4-6 years supervisory experience
Preferred
Experience building and launching a best-in-class loyalty program
Priority on previous experience in QSR - either on the restaurant side or Delivery partner (DoorDash, Uber, or GrubHub)
Strong negotiations and relationship management skills with external partners and media vendors
Management consulting, investment banking, or strategic agency management a plus
Master's Degree; MBA or similar graduate degree preferred
10+ years work experience
4-6 years supervisory experience
Benefits
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance
Employer Paid Life and Disability Insurance
401k Plan with Company Match
Paid Time Off
Paid Parental Leave
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts
Development and Growth Opportunities
Eligibility criteria applies
Company
Shake Shack
Shake Shack sprouted from a hot dog cart in Madison Square Park (NYC) to support the Madison Square Park Conservancy’s first art installation.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Katherine Fogertey
Chief Financial Officer
Allison Zacher
Senior People Practices Partner
Recent News
Business Journals
2024-05-08
2024-05-05
2024-05-04
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