Shake Shack · 1 hour ago
Director, Menu Strategy and Calendar Innovation
Atlanta, GA
Full-time
Onsite
Director/Executive
6+ years expShake Shack is one of the fastest-growing hospitality brands, committed to crafting unforgettable experiences for guests. The Director, Menu Strategy & Calendar Innovation will oversee Shake Shack’s systemwide menu strategy and culinary innovation pipeline, leading a team to drive sales growth and guest frequency while maintaining culinary excellence.
Hospitality
Responsibilities
Own the integrated menu and marketing calendar, including LTOs, seasonal items, core menu priorities, market tests, business targets, and promotions that deliver comp sales growth and guest excitement throughout the year
Balance traffic, check, and profit objectives across windows while managing innovation risk and complexity
Lead the strategic direction, concept ideation, and development of new menu items and platforms that ladder up to brand and business goals
Champion elevated ingredients, flavor-forward builds, and premium experiences that reinforce Shake Shack’s fine casual positioning and quality standards
Ensure the calendar is executable by partnering closely with Operations, Supply Chain, Finance, Digital, and Marketing to align on timelines, capacity, and guardrails
Proactively identify operational and supply chain risks and adjust scope, staging, or phasing accordingly
Define, track, and socialize success metrics (e.g., sales lift, incrementality, guest satisfaction, profitability, and operational execution) for all tests and systemwide launches
Partner with FP&A to support forecasting, scenario planning, pricing, and post-launch performance read-outs
Guide consumer insights and testing protocols (centralized tastings, ops feasibility tests, market tests) to ensure concepts and commercialized products are validated with both guests and operations teams
Translate insights into clear go/no-go decisions, optimization recommendations, and future platform roadmaps
Qualification
Required
Bachelor's degree in Business Administration, Marketing, Product Development, or related field
6-8 years of experience in product development, innovation, or brand management, preferably in restaurant/hospitality or CPG businesses
4-6 years of people leadership, including managing cross-functional projects and direct reports in a fast-paced, growth oriented environment
Demonstrated experience owning a marketing or promotional calendar, including LTOs, from concept through launch
Strong analytical skills and comfort with sales, margin, and forecast data; able to translate numbers into strategic decisions
Preferred
MBA or advanced degree in Marketing, Strategy, or related field
8-10 years of experience in restaurant/hospitality or consumer-packaged food/beverage; multi-brand or multi-market experience a plus
7-9 years of leadership experience with a track record of building, coaching, and elevating high-performing teams
Benefits
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance
Employer Paid Life and Disability Insurance
401k Plan with Company Match
Paid Time Off
Paid Parental Leave
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts
Development and Growth Opportunities
Company
Shake Shack
Shake Shack sprouted from a hot dog cart in Madison Square Park (NYC) to support the Madison Square Park Conservancy’s first art installation.
5001-10000 employees
H1B Sponsorship
Shake Shack has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Late StageLeadership Team
Katherine Fogertey
Chief Financial Officer
Allison Zacher
Senior People Practices Partner
Recent News
Business Journals
2024-05-08
2024-05-05
2024-05-04
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