Gesa Credit Union ยท 2 hours ago
Strategic Marketing Partner II
Richland, WA
Full-time
Hybrid
Senior Level
$29.90/hr - $49.83/hr
5+ years expGesa Credit Union is a community-focused organization that values the unique experiences of its team members. They are seeking a Strategic Marketing Partner II to drive alignment between business goals and marketing execution, leading the development and analysis of product strategies. The role involves collaborating with various teams to create and execute integrated marketing plans that enhance market share and member engagement.
CreditFinancial ServicesLending
Responsibilities
Build strong relationships with assigned business unit leaders to understand strategic priorities, challenges, and opportunities
Develop and execute integrated marketing strategies that align with business objectives and member needs
Lead cross-functional collaboration with product, digital, operations, and member experience teams to ensure cohesive marketing execution
Use marketing research and analysis to uncover audience insights, behavioral trends, and competitive dynamics and data to lead the development of campaigns and participate in the development of project timelines and budgets
Monitor campaign performance and member impact across all channels and all markets, determining if goals are achieved, and set goals for future campaigns. providing timely reporting and optimization recommendations
Partner with marketing analytics to ensure strategies are informed by robust data and performance metrics
Represent marketing in business unit planning sessions and contribute to strategic decision-making
Support the AVP in aligning business unit marketing efforts with credit union marketing goals and standards
Become an expert in product lines and services, performing regular competitive and Strengths, Weaknesses, Opportunities, Threats (SWOT) analyses to make recommendations on product positioning, pricing, strengths, and potential changes
Establish and maintain an understanding of economic, regulatory, and competitive influences and their effects on specific product lines, geographic markets, and demographics
Develop comprehensive marketing plans and calendars for assigned products and services
With limited supervision, manage projects and coordinate with appropriate internal and external stakeholders
Lead and direct projects to ensure they are within scope, on schedule, and within projected budget
Produce and maintain reporting statistics to reflect status and report to managers and product or service stakeholders on an ongoing basis
Assist with allocating Marketing Department resources such as scheduling meetings, creating briefs, coordinating production, and campaign execution
Coordinate media placements with department leadership and various agencies; be point of contact for vendor relationships
Be a proactive and positive influence within the department and the credit union
Coordinate with internal communication teams and various resources to ensure staff are aware of marketing activities and campaigns
Understand and perform Bank Secrecy Act (BSA) functions as applicable to job responsibilities
Attend credit union training sessions, conferences, or seminars as approved by supervisor; maintain awareness of policies and regulations related to duties and responsibilities
Maintain thorough understanding of organizations within the credit union and goals and understand core values and objectives to be met through marketing
Display leadership values such as mutual respect, honesty, trust, and dignity, and acting in the best interest of the credit union; lead by example by always displaying solid ethics and integrity
Maintain and protect all sensitive data utilizing the highest standard of confidentiality and professionalism
Control risk in all areas of assigned responsibility and operate in a safe and sound manner
Qualification
Required
Four (4) year degree with emphasis in Business Administration, Marketing, Finance, Economics, Business Analytics, Management, Communications, or related field is required. Equivalent related work experience may be substituted in lieu of education requirements
Minimum of five (5) years of experience in marketing strategy, planning, or analytics
Experience working within or alongside business units to drive marketing outcomes
Demonstrated success in developing go-to-marketing strategies and integrated campaigns
Experience researching, analyzing data, and making informed recommendations based on findings
Proficiency with standard office equipment and business software, Mac, and Windows operating systems
Comfortable in a fast-paced, continuously changing, and sometimes ambiguous work environment
Some travel is required to attend credit union training, fulfill duties, and for career development as approved
Preferred
Experience with CRM platforms and working knowledge of marketing automation software is strongly preferred
Benefits
Medical, Dental, Vision, and Life Insurance
20 days/year of Paid Time Off - Plus 10 Paid Holidays!
401(k) Match
Incentive Program
Tuition Assistance and Student Loan Repayment
Commuter Benefits
Paid Time Off to Volunteer in the Community
Product discounts
Engaging Work Environment
Rewards and Recognition Programs
Company
Gesa Credit Union
Gesa Credit Union offers home loans, deposit services, lending services, online services and other financial services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
D
Don Miller
President & CEO
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