Gusto · 1 hour ago
Senior Product Marketing Manager, Payroll GTM
Denver, CO
Full-time
Hybrid
Senior Level, Lead/Staff
$153K/yr - $210K/yr
8+ years expGusto, Inc. is on a mission to grow the small business economy by providing essential services such as payroll and HR. The Senior Product Marketing Manager for Payroll GTM will be responsible for the narrative, positioning, and go-to-market strategy for Gusto's Payroll platform, focusing on customer insights and cross-functional leadership to drive business outcomes.
Bookkeeping and PayrollEmployee BenefitsEnterprise SoftwareFinancial ServicesFinTechHuman ResourcesSaaSSoftware
Responsibilities
End-to-end narrative for Payroll: positioning, messaging frameworks, competitive differentiation, and vertical-specific stories grounded in qualitative and quantitative insight
Translation of customer jobs-to-be-done, market dynamics, and product vision into compelling, data-backed recommendations for Product and company leadership
Cross-channel GTM strategies that tie customer needs, funnel insights, and competitive context into clear plans that drive top-of-funnel growth and activation
Launch strategy, planning, and measurement for payroll features and improvements across self-serve and partner channels
Partnership with Sales and Enablement teams to build high-quality, segment-specific pitch decks, ROI models, value prop guides, and product materials that articulate Gusto's differentiated payroll and platform value
Qualification
Required
8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution
Experience marketing SMB-focused software, ideally in fintech, compliance, or other regulated/complex industries
Demonstrated success driving measurable business impact in a multi-product SaaS environment
Experience setting KPIs and designing feedback loops to evaluate GTM effectiveness, iterate quickly and scale winning programs
Fluency with AI-powered marketing and analytics tools and processes
Benefits
Health insurance
401(k)
Company
Gusto
Gusto is an HR and payroll platform that simplifies complex tasks, empowering businesses to focus on what matters most.
1001-5000 employees
H1B Sponsorship
Gusto has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (54)
2023 (19)
2022 (37)
2021 (24)
Funding
Current Stage
Late StageTotal Funding
$746.1MKey Investors
Friends & Family CapitalT. Rowe PriceAkkadian Ventures
2023-01-28Series Unknown
2022-05-12Series E· $55M
2021-08-10Series E· $175M
Leadership Team
Josh Reeves
Head of Gusto (CEO) and Co-Founder. Building Gusto for the Long Term.
Edward Kim
Co-founder and Head of Technology
Recent News
General Catalyst
2025-12-30
Digital Commerce 360
2025-12-20
2025-12-19
Company data provided by crunchbase