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Empathy · 3 hours ago

Web Lead

New York, NY

Full-time

Hybrid

Senior Level

$150K/yr - $160K/yr

7+ years exp

Empathy is transforming the way families navigate life’s most difficult times by combining technology with compassionate human care. The Web Lead will own the strategy and roadmap for Empathy’s website, driving continuous improvement through data-driven experimentation and conversion optimization.

AppsHealth CareInformation TechnologySoftware

Growth Opportunities

Responsibilities

Own the company’s web roadmap and define strategy, priorities, and outcomes across site experience, infrastructure, and optimization

Lead conversion rate optimization (CRO) across all owned web properties — including strategy development, hypothesis formulation, testing via an experimentation roadmap, implementation, and performance analysis

Design and execute A/B and multivariate tests to improve conversion paths, landing pages, forms, and other key on‑site elements

Collaborate with marketing and design teams to optimize user experience and content placement for engagement, accessibility, and conversion

Leverage analytics and behavioral data (e.g., Google Analytics, Hotjar, Mixpanel) to uncover drop‑off points and inform actionable improvements

Monitor and improve site performance, including speed, responsiveness, and technical SEO

Maintain and evolve tagging, tracking, and KPI measurement for accurate performance reporting

Continuously benchmark against industry best practices and emerging web technologies to guide an experimentation roadmap

Share insights across marketing and leadership to inform campaign and content strategy

Qualification

Web optimizationConversion Rate OptimizationDigital analyticsUX principlesGoogle AnalyticsHTML/CSSProblem-solving skillsAttention to detailCommunication skillsCollaboration skills