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Gameday Spirit Fanstores · 2 hours ago

Director of Retail Marketing

Urbana-Champaign Area

Part-time

Onsite

Director/Executive

Gameday Spirit Fanstore is a leader in collegiate licensed apparel and is seeking a Director of Retail Marketing to develop and execute marketing strategies across various sales channels. This role involves leading a marketing team, collaborating cross-functionally, and analyzing performance to ensure effective brand execution.

Retail

Responsibilities

Develop and execute integrated retail marketing strategies across e-commerce, physical retail, and in-venue/event environments

Build market-specific marketing plans that align with sales goals and seasonal priorities

Ensure consistent brand execution across all customer touchpoints

Lead, hire, train, and develop a high-performing marketing team

Establish clear expectations, ownership, timelines, and accountability

Create systems and processes that support consistent execution and scalability

Work closely with Retail, Operations, Buying, Events, and Leadership to plan and execute campaigns

Collaborate with the Director of Partnerships to support university-specific initiatives and coordinated plans

Ensure marketing execution aligns with operational and sales realities

Track, analyze, and report on marketing performance across channels

Build KPI dashboards and reporting for C-Suite and senior leadership

Use data to optimize campaigns, promotions, and resource allocation

Manage marketing budgets and resources with discipline and accuracy

Ensure projects are completed on time, within scope, and within budget

Evaluate ROI and adjust strategy as needed

Qualification

Retail marketingMarket planningLeadership experienceCampaign executionPerformance trackingBudget managementKPI reportingData-driven decision makingExperience in sportsBachelor’s degreeCross-functional collaborationCommunication skillsProject management