Apply on Employer Site

Influur · 7 hours ago

Growth Hacker (copy)

United States

Full-time

Remote

Senior Level

Influur is redefining how advertising works through creators, data, and AI. They are seeking a Growth Lead to own and accelerate growth across the entire user lifecycle by designing and scaling unconventional strategies that integrate product, data, AI, and creative experimentation.

AdvertisingContent CreatorsMarketingSocial Media

Responsibilities

Define and own the cross-channel growth strategy across the entire user journey, from awareness to referral

Lead GTM strategy for a new product in close partnership with the Marketing Director and cross-functional leaders

Identify, prioritize, and execute high-impact experiments that drive user acquisition, activation, retention, and revenue

Partner closely with Product, Tech, and Data teams to align growth initiatives with the product roadmap and company priorities

Develop scalable frameworks for rapid experimentation, measurement, and iteration across channels and lifecycle stages

Manage and optimize all growth channels: paid, organic, lifecycle, product-led, community, partnerships, and emerging platforms

Build and scale growth loops that leverage product features, user behavior, and network effects to compound impact over time

Design and execute full-funnel campaigns that unify creative, data, and product insights

Experiment with unconventional growth levers (AI-driven personalization, creator co-creation, viral referral mechanics, UGC amplification, gamified experiences, and more).Explore underutilized or emerging platforms for guerrilla-style growth and new demand pockets

Use AI tools to accelerate experimentation, content generation, segmentation, personalization, and operational efficiency; build automated workflows that increase output quality and reduce execution time

Collaborate with product teams to integrate AI-driven growth features directly into the product experience

Analyze performance data to identify trends, opportunities, and bottlenecks, and translate insights into clear action plans

Create dashboards and reporting structures that align stakeholders around growth KPIs and experiment results

Qualification

Growth strategyGTM strategyAI tools proficiencyData analysisMulti-channel growthExperimentation frameworksUser psychologyCreative problem-solvingMarketplace experienceGrowth stacks familiarityCollaborationCommunication

Required

Has experience in growth, product growth, or growth marketing within tech or digital-first companies, with a proven track record of building and scaling multi-channel growth engines

Understands product-led growth, user psychology, and lifecycle frameworks, and knows how to turn them into practical playbooks

Is highly fluent with AI tools (prompt engineering, workflow automation, AI-assisted content generation, data augmentation, etc.) and excited to push what's possible with them

Is deeply analytical, comfortable running structured experiments, and confident interpreting complex datasets to drive decisions

Is a creative problem-solver who loves innovative, non-traditional approaches and isn't afraid to test bold ideas

Communicates clearly, collaborates well with cross-functional teams, and can bring stakeholders along on the growth vision

Has experience in marketplaces, social platforms, or creator/influencer ecosystems, and familiarity with modern growth stacks (Mixpanel, Amplitude, GA4, HubSpot, Braze, Segment, Looker, etc.)