Candescent · 4 hours ago
Director of Product Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years expCandescent is the leading cloud-based digital banking solutions provider for financial institutions, transforming digital banking with intelligent solutions. They are seeking a Director of Product Marketing to shape product narratives, lead launch execution, and mentor future team members as the company scales.
BankingFinancial ServicesSaaS
Hiring Manager
Tricia Moody
Responsibilities
Develop clear value propositions and messaging frameworks for Candescent’s platform and features
Translate complex capabilities into compelling stories for banks and credit unions
Ensure consistency across website, collateral, and external-facing materials
Lead end-to-end GTM planning for product releases and feature launches
Define ICPs, readiness checklists, success metrics, and communication plans
Drive alignment across Product, Sales, Customer Success, and agency partners
Maintain competitive landscape and provide POVs for positioning and roadmap
Partner with Product, Sales, and CX to understand customer needs and adoption gaps
Turn insights into actionable recommendations for messaging and product strategy
Create customer-ready assets: pitch decks, one-pagers, feature sheets, battlecards, demo flows
Support sales training and ensure consistent messaging
Act as the link between Product, Sales, CX, and Marketing
Manage agency partners for design, content, research, and creative needs
Communicate confidently with senior leaders and technical teams
Operate as a strong individual contributor today
Help shape the PMM function and mentor junior team members as the team scales
Qualification
Required
10+ years of product marketing experience in SaaS, fintech, or adjacent B2B enterprise markets, including at least 5 years in a leadership role
Proven success in building differentiated narratives, leading product launches, and driving measurable revenue outcomes
Strong analytical and storytelling skills—able to simplify complex concepts for diverse audiences
Expertise in competitive intelligence, market analysis, persona development, and influencing product roadmaps
Executive presence with the ability to inspire and influence without formal authority
Experience collaborating across Product, Sales, and Marketing teams, as well as managing agency partners
Entrepreneurial, hands-on approach balanced with strategic vision; thrives in fast-paced, high-growth environments
Company
Candescent
Candescent is a digital banking platform that offers online banking, account openings, and digital transaction services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Donald Chesnut
Chief Design Officer
Gareth Gaston
Chief Product Officer
Recent News
Company data provided by crunchbase