Analyst, Digital Marketing Analytics jobs in United States
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CMI Media Group ยท 1 hour ago

Analyst, Digital Marketing Analytics

CMI Media Group is seeking an Analyst to lead their digital marketing analytics efforts. In this role, you will transform data into actionable insights, optimize marketing campaigns, and collaborate with teams to drive strategic initiatives.

Health Care

Responsibilities

Ensure flawless implementation of analytics for online marketing campaigns
Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision
Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs
Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies
Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns
Embrace ad-hoc data requests and foster a basic understanding of each client's data sources
Work hand-in-hand with our stellar team, generating trend reports and optimization strategies

Qualification

Digital marketing analyticsWeb analyticsKPI trackingR/SQL/PythonAdobe AnalyticsGoogle AnalyticsAttention to detailTeam player

Required

1-3 years of online marketing, web analytics, or research experience
Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte)
Impeccable attention to detail and a knack for managing deadlines in a bustling environment
Proven team player who thrives under pressure and delivers excellence

Preferred

Experience or knowledge in Pharma - a definite plus!
Coding skills in R/SQL/Python - an added advantage
Direct experience in online direct marketing or online media performance analysis
Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL

Company

CMI Media Group

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CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing.

Funding

Current Stage
Late Stage

Leadership Team

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Dr. Susan Dorfman
Global CEO
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Oleg Korenfeld
Chief Technology Officer
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Company data provided by crunchbase