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CMI Media Group · 2 hours ago

Associate Director, Paid Social

Philadelphia, PA

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$70K/yr - $140K/yr

7+ years exp

CMI Media Group is seeking an Associate Director of Paid Social to lead dynamic strategies for major clients. This role involves managing a team, developing innovative social media campaigns, and enhancing client relationships through effective communication and strategic thought leadership.

Health Care

Responsibilities

Primary strategic partner for assigned client(s) related to social media (strategy and paid)

Stay abreast of changes in the market place, and help our clients understand how they can be leveraged to help their brands

Train junior employees on the back end management of paid social programs across networks such as Facebook, Twitter, LinkedIn and others

Create POVs and thought leadership pieces showcasing your and CMI’s knowledge in the social space

Develop a deep understanding of the client’s brands and disease states and determine how social media can provide a benefit to their audiences

Manage team of social media analysts, helping them grow and develop into full stack social media marketers

Partner with the insights and analytics team to create and define measurement plans

Assist predictive analytics team in utilizing native language processing of social media data to predict content and behavior analysis opportunities

Provide oversight to analysts who manage the day to day social campaigns for clients

Ensure the CMI social team is using best in class tools by staying on top of shifts in the market and available toolsets

Leverage social listening tools to develop strategies and analyze competition and audience segments

Connect social media with other departments such as search (paid and organic), media and research

Work across both consumer and healthcare professional social media programs

Create social media campaigns that provide a benefit to the audiences our clients are targeting

Familiarity with regulated industries and how social media can be utilized within the regulations

Lead the education of client teams, helping them see value in social media and help them understand how it can be utilized to benefit their brands

Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes

Help lead thought leadership efforts related to social media on behalf of CMI

Work alongside creative and PR agencies to adjust messaging based on social analysis

Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed

Oversee social analysts and help them oversee the legal review and submission process for social media efforts

Create new and innovative ways for clients to engage brands

Manage social listening to identify influencers, trends, engagement, and content opportunities

Leverage social media tools to identify and if necessary report adverse events

Qualification

Social media strategySocial analytics toolsTeam managementClient relationship managementQuantitative analysisHealthcare/pharma experienceCommunication skillsLeadership skillsPresentation skillsCreative thinking