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JointCommerce · 4 hours ago

Vice President Of Ad Technology

Costa Mesa, CA

Full-time

Hybrid

Director/Executive

10+ years exp

JointCommerce is a leading A21+ programmatic advertising and cannabis shopper platform, seeking a hands-on Vice President of Technology to design, build, and scale their technical foundation. The role involves taking ownership of the platform's architecture, optimizing integrations, and leading a high-impact engineering team to support the company's growth.

AdvertisingE-CommerceMarketing

Responsibilities

Serve as the technical owner and system architect for the JointCommerce platform

Personally design and implement core components across backend services, data pipelines, APIs, and infrastructure

Review, ship, and maintain production code alongside the engineering team

Establish technical standards, patterns, and best practices across the codebase

Own architecture across:

Programmatic advertising infrastructure (CTV, display, video)

Attribution systems connecting ad exposure to store- and product-level sales

Zero-party data capture, identity resolution, and A21+ compliance workflows

High-throughput, low-latency APIs and partner integrations

Make pragmatic build vs. buy decisions with a bias toward speed and scalability

Ensure high availability, performance, and reliability at national scale

Lead, mentor, and scale a small, high-impact engineering team

Set clear execution priorities and unblock engineers quickly

Balance hands-on contribution with team leverage as the organization grows

Manage senior engineers aligned with startup velocity and ownership

Own end-to-end data architecture, including:

Event ingestion and identity resolution

Campaign performance and reporting

Retailer, brand, and product-level attribution

Ensure data accuracy, observability, and defensibility for enterprise clients

Partner closely with Product and Revenue to translate data into billable value

Own cloud infrastructure (Heroku, AWS, GCP, or Azure), CI/CD, and DevOps workflows

Implement monitoring, alerting, and cost controls

Ensure compliance with:

A21+ advertising standards

State-by-state cannabis regulations

Privacy, data security, and access controls

Maintain a strong security posture without slowing execution

Act as the VP of Technology reporting to the CTO / CEO in strategic planning and partner discussions

Support enterprise sales and strategic integrations with technical credibility

Collaborate closely with Product, Revenue, and Operations to align roadmap with revenue

Represent JointCommerce in technical conversations with platforms, publishers, and data partners

Qualification

Adtech platform designCloud infrastructureAPI-first architectureData pipelinesEvent-driven architectureAttribution systemsTechnical leadershipCommunication skillsMentoringCollaboration