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iFIT · 2 hours ago

Manager CRM & User Retention

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $125K/yr

5+ years exp

iFIT is creating a holistic health and fitness platform that integrates various elements of health into an interactive experience. They are seeking a Manager of CRM & User Retention to optimize user lifecycle strategies, execute campaigns, and analyze engagement metrics.

FitnessSubscription ServiceTrainingWellness

No H1B

Responsibilities

Audit & Fix: Complete a full audit of existing Salesforce Marketing Cloud journeys and OneSignal triggers to identify broken paths or data disconnects in Segment

Quick Wins: Launch at least three new A/B tests that result in a measurable lift in Activation Rate or Engagement

Strategy: Present a six-month roadmap for increasing Lifetime Value (LTV) by X% through improved cross-sell or upsell flows

Lifecycle Strategy & Architecture: Own and optimize the end-to-end user lifecycle, from onboarding and activation through engagement, retention, and win-back

Design cohesive, multi-channel lifecycle campaigns across Email (Salesforce Marketing Cloud) and Mobile Push/In-App (OneSignal)

Leverage Branch for deep linking and attribution to create seamless user experiences and accurately measure retention impact

Execution & Data Integration: Build and execute automated workflows and ad-hoc campaigns within Salesforce Marketing Cloud (Journey Builder) and OneSignal

Act as the primary stakeholder for the Customer Data Platform (Segment), defining user traits and events to ensure clean data flow between the app, data warehouse, and marketing tools

Lead a robust A/B testing roadmap across subject lines, send times, channels, and creative variants to continuously improve performance

Analysis & Reporting: Track and report on key retention and engagement metrics including D1/D7/D30 retention, churn, LTV, open rates, and DAU/MAU

Conduct cohort analyses to identify drop-off points in the user journey and implement data-driven interventions

Qualification

Salesforce Marketing CloudCRM marketingA/B testingOneSignalCustomer Data PlatformSQLAnalytical skillsHTML/CSSMobile marketing principles

Required

5–8+ years of total marketing experience, with at least 3–4 years focused on CRM, lifecycle, or retention marketing

Strong experience with Salesforce Marketing Cloud, including Journey Builder and Automation Studio

Experience with mobile messaging tools such as OneSignal and attribution/deep-linking platforms such as Branch

Comfortable working with customer data platforms and data integrations; experience with Segment preferred

Strong analytical skills, including proficiency in Excel or Google Sheets and experience with visualization tools such as Tableau, Looker, or Amplitude

Understanding of mobile-first marketing principles, including push permissioning, deep linking, and mobile UI constraints

Basic working knowledge of HTML/CSS for email troubleshooting

Authorized to work in the United States without sponsorship