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A'BriTin · 4 hours ago

Director Sales and Marketing

Farmington, MN, US

Full-time

Onsite

Lead/Staff, Director/Executive

$65K/yr - $85K/yr

5+ years exp

A’BriTin is the premier catering provider for businesses and residents celebrating life’s most important moments. The Director of Sales and Marketing is responsible for developing and executing strategies that drive revenue growth and enhance brand visibility, overseeing both the sales and marketing functions to ensure alignment across customer acquisition and retention initiatives.

CateringHospitalityRestaurants

Responsibilities

Develop and implement comprehensive sales strategies that drive lead generation, increase conversion rates, and support long-term client retention

Ensure alignment between marketing initiatives and revenue goals

Provide oversight and guidance on pricing strategies, prospect engagement, and sales pipeline management

Monitor competitive positioning, industry trends, and customer insights to inform go-to-market strategies

Support and equip the sales team with effective tools, collateral, and training resources

Design and lead the execution of integrated marketing campaigns across digital, print, and experiential channels

Manage the corporate marketing calendar to ensure timely and strategic deployment of initiatives tied to seasonality, brand priorities, and business needs

Oversee website management, content strategy, and digital performance optimization, ensuring strong SEO, UX, and lead generation capabilities

Maintain and enforce brand standards across all external-facing platforms and materials

Represent the organization at industry events, expos, open houses, and partner functions as needed

Lead, manage, and develop both the sales and marketing teams with a focus on performance, accountability, and continuous improvement

Establish KPIs and track performance metrics to drive operational efficiency and team alignment

Recruit, onboard, and train new team members in alignment with company values and expectations

Promote a collaborative and professional team culture that supports cross-functional success

Cultivate and manage relationships with venue partners, community organizations, media contacts, and key vendors

Oversee public-facing communications, including reputation management and response to client feedback

Monitor online review platforms and manage the company’s digital reputation with professionalism and strategic intent

Qualification

Sales strategy developmentMarketing campaign executionCRM proficiencyDigital analytics toolsContent creation toolsTeam leadershipMicrosoft 365Project management platformsCommunication skills

Required

Minimum 5 years of professional experience in a senior sales and/or marketing role, preferably in catering, hospitality, events, or related industries

Proven ability to lead teams, manage budgets, and deliver measurable results

Proficiency with CRM platforms such as Salesforce, HubSpot, Caterease, TripleSeat, or Zoho

Experience with marketing automation and campaign platforms (e.g., HubSpot, Mailchimp, Constant Contact)

Strong command of CMS platforms (WordPress, Wix) and digital analytics tools (e.g., Google Analytics, Google Ads)

Proficiency in Microsoft 365 and project management platforms (e.g., Monday.com, Asana, Trello)

Experience with content creation tools such as Adobe Creative Cloud, Canva, or equivalent

Demonstrated success in both strategy development and tactical execution