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Sigma · 3 hours ago

Trade Marketing Manager

Scottsdale, AZ

Full-time

Onsite

Mid, Senior Level

3+ years exp

Sigma is a fast-growing, innovative global food organization that is redefining excellence in the industry. The Trade Marketing Manager will develop and implement Trade Marketing initiatives, serving as a liaison between various departments while managing brand performance and executing marketing strategies.

3D PrintingConsumer GoodsFood and BeverageManufacturingRetail

Comp. & Benefits

Responsibilities

Design, implement and execute channel/customer campaigns, objectives, Consumer/Category insight, Category, Trade & Shopper Strategy, methodologies and global tools; manage brand performance; communicate, collaborate and present information; provide recommendations based on data

Define Business Strategy by Category; monitor unoccupied market niches; advise opportunities (quick profit, middle & term vision actions); propose criteria and calendar to product rationalization

Develop, implement, and manage marketing initiatives, final marketing and advertising plan and campaign launch; collaborate with assigned stakeholders; evaluate impact of innovation products implemented in channel and customer; recommend strategy implementation

Forecast new products including rolling booking based on analysis; ensure analysis of sales volume, new customers, price, and profitability; generate Demand Planning for Campaigns, New Products and Promotions

Validate profitability of trading conditions; recommend pricing proposal; generate guidelines for prices; manage promotional and portfolio strategies, incentives and project implementation

Co-design Brand Activation Plan at POS; manage POP, merchandising, inventory, and new products/promotion availability; recommend shopper insights and customer information; negotiate point of sale materials

Develop, track and control trade marketing budget; collaborate with marketing leads to develop and supervise regional trade marketing budget

Develop and coordinate plans and relationships with below the line (BTL) agencies; collaborate and communicate product benefits and brand value/equity; review, refine and monitor Trade Marketing Plans Implementation; approve strategic point of sale plans

Ensure metrics are tracked and measured; communicate results; provide recommendations to stakeholders

Hire, train, supervise, and establish schedules, work assignments, project plans, career development, performance goals and evaluations, resolve disciplinary concerns, and/or termination of assigned personnel

Other duties as assigned

Qualification

Trade MarketingBrand ManagementConsumer-Packaged GoodsBilingual (English/Spanish)Project ManagementCommunication SkillsProblem SolvingRelationship Building

Required

Bachelor's degree in Business, Marketing or related field or equivalent work experience

Three years of brand management experience

Two years of consumer-packaged goods experience

Ability to identify complex problems, review information to collaborate and develop options then implement solutions

Demonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing

Ability to build professional relationships with cross functional teams while facilitating a collaborative environment

Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone

Must occasionally lift or move office products and supplies, up to 20 pounds