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Alexandria Industries · 5 hours ago

Marketing Coordinator

Alexandria, MN

Full-time

Onsite

Senior Level

$27/hr - $34/hr

6+ years exp

Alexandria Industries is seeking a Marketing Coordinator to develop and execute various marketing strategies. The role involves managing communications, supporting senior leadership, and coordinating marketing initiatives to enhance the company's reputation and customer retention.

ManufacturingMining

Culture & Values

Responsibilities

Ensure that safety is always the number one priority at Alexandria Industries; promote and support a safe work environment and safety oriented culture by following all safety programs and guidelines

Exhibit active leadership in order to model and support the company’s values, vision and strategies

Develop and execute various marketing strategies throughout Alexandria Industries (A.I.)

Plan and organize all activities in the department; develop department goals, objectives and systems

Work with the Director of Business Development to manage the department’s expense budget and ensure expenses are within the budget

Provide support to Senior Leadership, Director of Business development and commercial team and department team members:

Economic issues related to our business focus

Advise businesses, governments and individuals on problems/outlooks related to economic topics

Present research tables, trends, graphs, forecasts on markets and the economy

Evaluate various economic policies and regulations that impact our business opportunities

Manage all internal and external communications efforts

Facilitate the workflow of projects, moving multiple pieces seamlessly from start to completion

Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc

Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounders, executive biographies, etc

Coordinate/Attend trade show events to help pitch Alexandra Industries to key prospects, as well as gather industry insight to support future campaign initiatives

Develop innovative and effective customer retention strategies

Guide and support customer satisfaction surveys through analysis and strategy

Develop innovative marketing campaign ideas and support them from implementation to completion

Develop creative and engaging presentations

Develop marketing collateral, materials, equipment, clothing

Create and/or coordinate the production of multimedia pieces and use where valuable (videos, photography, etc.)

Lead the planning and execution of the customer leadership events when/if held

Collect and analyze data to evaluate existing and potential markets

Identify and monitor competitors

Research market conditions and changes in the industry that may effect sales

Prepare and share marketing information with board of directors and executives as requested

Create communication pieces as needed (customer/employee newsletters, postings, )

Update the brand guidelines when needed

Participate in the interviewing and selection process for department openings as needed

Identify and implement methods for reducing costs and expenses in the department

Analyze, manage, and recommend website needs, including edits, hosting, domain management, SEM and development needs

Review and analyze department data and trends to make continuous improvement recommendations

Respond to emergency situations during and after standard hours to resolve issues that may arise

Develop and implement department goals and key measures that align with the mission, vision and values of the organization

Review and submit employee time sheets bi-weekly and PTO requests as needed

Qualification

Marketing strategiesPublic relationsAdobe Creative SuiteData analysisCustomer retention strategiesComputer skillsTeam focusServant leadershipCommunication skillsOrganizational skills

Required

Bachelors degree in Marketing, Economics, Communications, Public or Media Relations

6+ years of progressive marketing related experience

Strong computer skills (Microsoft Suite)

Strong formatting and editing skills (Adobe Creative Suite: Dreamweaver, Illustrator, InDesign, Photoshop, Fireworks, Flash, Acrobat Pro)

Exceptional public relations skills

Self-directed, able to take initiative and exercise independent judgment

Ability to create, foster and grow business relationships with leadership and team members

Must be a highly organized and self-motivated individual able to handle multiple tasks and meet deadlines in a fast-paced environment

Willingness and ability to develop a working knowledge of Alexandria Industries' business and facilities in support of the Company goals and initiatives

Ability to support business units with numerous high priorities in multiple locations

Excellent oral and written communication skills

Strong attention to detail

Credible, with excellent business acumen and high level analysis skills

Strong team focus with the ability to work effectively in a professional and team environment

Ability to provide strong servant leadership to support team members

Ability to take part in continuous education and training

Ability to interact at a high level with all levels of the organization

Ability to maintain professionalism and composure in every situation

Ability to travel to marketing related events as needed