West Marine · 2 hours ago
Manager, Creative Design
Fort Lauderdale, FL
Full-time
Onsite
Mid, Senior LevelWest Marine is a transformational marine omni-channel retail company seeking a hands-on Creative Design Manager. This role blends conceptual thinking with executional expertise, owning creative design and production from ideation through delivery while fostering collaboration across departments.
AutomotiveE-Commerce
Responsibilities
Creative ideation, design and production from concept to completion, ensuring work is bold, relevant, and executable in a high-speed marine retail environment
Remain deeply hands-on in design, production, and creative problem-solving—stepping in wherever needed to maintain momentum
Translate evolving business goals, strategic direction, and loosely defined briefs into clear, compelling creative solutions
Establish, evolve, and model creative best practices that balance brand consistency with innovation and speed
Raise the creative bar while embracing experimentation, iteration, and continuous improvement
Partner closely with Marketing, traffic, and cross-functional teams to shape incoming creative work—assessing scope, priority, and approach in real time
Adhere to timelines and deliverables with a bias toward action, finding smart paths forward even when constraints are unclear or shifting
Proactively monitor creative workflow, anticipate challenges, and adapt quickly as business needs evolve
Approach every challenge with a “there’s always a solution” mindset, keeping teams aligned and energized
Act as a trusted creative partner across departments—building alignment, influencing without authority, and guiding teams toward the strongest possible outcome
Confidently present ideas, sell creative thinking, and advocate for progressive, disruptive approaches when appropriate
Foster collaboration over conflict, prioritizing shared goals and business impact over personal wins
Create an open, energetic working environment that encourages partnership, experimentation, and shared ownership
Lead by example, setting the tone for creativity, accountability, and momentum
Provide creative direction and informal coaching/collaboration to partners
Hold high standards for quality and execution while moving fast
Contribute to a culture that values creativity, adaptability, and continuous evolution
Qualification
Required
Proven experience with hands-on creative work in a fast-paced retail environment
Strong background in design and creative production, with demonstrated ability to take ideas from concept through execution
Experience partnering cross-functionally within a matrixed or enterprise organization undergoing change or transformation
Highly conceptual thinker with exceptional executional follow-through
Strong point of view paired with a collaborative, low-ego approach
Self-starter with a bias toward action and a comfort with ambiguity
Ability to create structure where needed—and break it when better ideas demand it
Confident, persuasive communicator who builds trust and momentum
Comfortable working with diverse teams, personalities, and functions
Detail-oriented without losing sight of the big picture
Proficiency in Microsoft Office; Adobe Creative Suite and Figma required
Preferred
Bachelor's degree in Graphic Design, Communication Arts, Marketing, or a related field preferred
Familiarity with social media, video platforms, and project management tools is a plus
Company
West Marine
At West Marine, our goal is to make your boating more fun. Along with offering a huge selection of boating gear and services.
Founded in 1968
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$150MKey Investors
Eclipse Business Capital
2024-06-24Debt Financing· $150M
2021-04-14Acquired
1993-11-26IPO
Leadership Team
Paulee Day
Chief Executive Officer
Brandon Raasch
Director Human Resources
Recent News
2025-11-14
Company data provided by crunchbase