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Ketchum · 6 hours ago

Vice President, Group Manager, Media (Financial Services Communications)

Washington, NY

Full-time

Hybrid

Director/Executive

$155K/yr - $185K/yr

10+ years exp

Ketchum is a global communications consultancy with a century of experience, known for its creative and analytical approach. They are seeking a Vice President, Media to provide strategic media counsel and craft compelling storylines for clients, leveraging deep connections in various media sectors, particularly in financial services communications.

GovernmentMarketingPublic Relations

Responsibilities

Serve as senior counsel to designated clients and account teams

Develop a consultative relationship between team members, account teams, and key client contacts to include regular and proactive one-on-one interactions, and direct correspondence with teams and clients

Shape the agency perspective on media relations and strategy; recognized as an agency media expert

Play a leadership role in the NY office and reinforce Ketchum values to the team and office at large

Establish leadership role in agency’s Global Media Network, sharing best practices and successes with the group

Increase visibility throughout North America for best practices, trends, and developments in media relations

Actively share knowledge, resources, experience, etc. with the media team, account teams, and New York leadership team

Stay on top of news and PR trends in the industry, bring them to the attention of clients and associates, as appropriate, and lead the group’s education and learning initiatives

Responsible for managing feedback, expectations, and results for projects with assigned practices, and for continuing to evolve and establish feedback standards

Seek incremental business opportunities with existing account teams/clients

Function as a key player in pursuing new business opportunities and in leading the media strategy portion of the proposal and presentation processes

Qualification

Media relationsStrategic media counselPublic relations experienceQuantitative analysisProject managementMultitaskingClient managementVerbal communicationWritten communicationPresentation skills

Required

BS/BA degree in marketing, media, communications, business or related field and a minimum of ten years of combined public relations, marketing communications, or media experience

Demonstrated success in senior-level media relations, including a strategic understanding of all channels (including social media, video, and content partnerships) in relation to media mix

Ability to quickly become knowledgeable of Ketchum's proprietary tools and apply those tools and technology to client work

Ability to share media-related insights and trends with teams and clients in order to mobilize, develop, and motivate

Strong quantitative and analytical abilities

Proven ability to make a professional and positive impression with senior management within client organizations

Ability to multitask, prioritize, meet deadlines, and keep the manager and team effectively updated on task progress

Excellent verbal, written, project management, and presentation skills