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maslansky + partners · 2 hours ago

Head of Marketing

New York, United States

Full-time

Onsite

Director/Executive

$180K/yr - $220K/yr

10+ years exp

maslansky + partners is a Language Strategy® and research consultancy that helps organizations harness the power of language. They are seeking a strategic and results-driven Head of Marketing to lead revenue generation and marketing efforts, execute the company’s growth strategy, and enhance visibility.

ConsultingMarket ResearchMessaging

Growth Opportunities

Responsibilities

Work with the leadership team to develop and implement a comprehensive revenue growth strategy aligned with our growth goals

Lead the creation and execution of marketing plans to enhance awareness of language strategy and attract new clients

Manage marketing and business development teams, fostering a collaborative environment that encourages creativity and innovation

Work with Global Client Leads and Account Services Director to identify and pursue new business opportunities, building relationships with potential clients and partners

Oversee the sales pipeline, from prospecting to closing, ensuring the agency meets its revenue targets

Work with Marketing and Content Manager to manage and optimize all marketing channels, including digital, social media, content marketing, and public relations

Set performance metrics and analyze results to drive continuous improvement

Use data-driven insights to inform marketing strategies and improve client engagement

Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize ROI

Qualification

Marketing expertiseSales acumenLeadership skillsDigital marketingCommunication skillsAnalytical skillsProblem-solvingInterpersonal skillsCreative thinkingWriting skills

Required

Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA preferred

10 + years of experience in marketing and sales (at an agency or professional services firm preferred), with a proven track record of driving revenue growth

Strong leadership skills with experience managing teams in a fast-paced environment

Creative thinker with strong problem-solving abilities, a strategic mindset, and an entrepreneurial spirit

Excellent communication and interpersonal skills, with the ability to build relationships with clients and stakeholders

Strong writer with ability to capture attention and drive engagement

Experience using thought leadership, industry conferences, and media relations to build awareness

Proficiency in using digital marketing, social media, and analytics tools to drive awareness and conversion