Alisme Law LLC · 9 hours ago
Marketing Manager
Alisme Law LLC is a growing boutique business-litigation law firm based in Brooklyn, New York. They are seeking a Marketing Manager to lead and refine the firm’s marketing strategy, focusing on attracting ideal clients and improving lead quality through various marketing initiatives.
Responsibilities
Develop and execute a comprehensive marketing strategy aligned with the firm’s core practice areas:
Refine client messaging to attract higher-value, better-fit clients and reduce non-ideal inquiries
Define and document the firm’s ideal client profiles and ensure consistency across all marketing channels
Oversee and manage content strategy (website, blogs, LinkedIn, email, and other platforms)
Collaborate with the Marketing Specialist on content creation, SEO initiatives, and digital campaigns
Manage and optimize paid advertising efforts (Google Ads, Local Services Ads, retargeting, etc.)
Ensure brand consistency, tone, and positioning across all platforms
Track marketing performance metrics including lead sources, conversion rates, cost per lead, and lead quality
Analyze intake data and call outcomes to identify patterns and opportunities for refinement
Provide regular reports and insights to firm leadership with clear recommendations
Work closely with intake and operations teams to align marketing with real-world client interactions
Coordinate with vendors, consultants, and external marketing partners as needed
Assist with special projects, campaigns, and firm-wide initiatives tied to growth
Qualification
Required
3–6+ years of marketing experience, preferably in professional services, legal, finance, or consulting
Demonstrated experience with SEO and content strategy
Paid digital advertising (Google Ads strongly preferred)
Marketing analytics and performance tracking
Strong understanding of audience targeting, messaging, and conversion optimization
Excellent communication, organizational, and project-management skills
Ability to work independently, take ownership, and think strategically
Preferred
Experience marketing legal services or B2B services is a strong plus (but not required)
Benefits
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
Alisme Law LLC
Alisme Law LLC is a Brooklyn based law firm that provides legal services in the areas of business litigation, real estate litigation, and real estate transactions.