Angel Of The Winds Casino Resort · 15 hours ago
Chief Marketing Officer
Arlington, Washington, United States
Full-time
Onsite
Director/Executive
10+ years expAngel Of The Winds Casino Resort is seeking a Chief Marketing Officer to lead their marketing strategy and operations. The role involves overseeing the Marketing Department, formulating annual marketing plans, and ensuring compliance with regulations while driving growth in revenue and customer engagement.
Gambling & Casinos
Responsibilities
Serves as an active, strategic leader with comprehensive marketing strategy including casino operations, retail operations and all internal and external communication
Leads activities of the Marketing Department including, but not limited to, Creative, Advertising, Player Development, Player’s Club and Events & Entertainment
Provides regular updates and works collaboratively with the Executive Team and CEO on all projects FOH and BOH
Formulates and administers the annual marketing plan based on business needs founded in analytics and market research
Responsible for planning and execution of Casino marketing and advertising strategies, directs marketing events, coordinates marketing materials, manage department budget, performs market research and partners with various leaders on marketing campaigns. The intended results of these strategies are to drive growth in revenue, brand recognition, customer database and repeat visits
Responsible for advertising efforts across various channels, managing the player tracking system, negotiating media buys, and maintaining strong relationships with clients, advertising agencies, and partners to increase market share and maintain a competitive position
Monitors performance of marketing plans and strategies against forecasts and budgets and adjust as appropriate to execute long term and short-term goals
Coordinates and produces publications and printed materials, all on-property design, including, but not limited to conceptualization, coordination and implementation of promotional posters and flyers, newsletter, indoor and outdoor signage placement, replacement and installation, brochures, advertisements, business supplies, web page design, theme window display boards, outside holiday decorations and coordination of photo shoots as needed for special projects
Reviews and approves all advertising campaigns including television, radio, outdoor and print ads
Oversee the work of designers, vendors, and all other contacts dictated by a project
Evaluates customer play utilizing player database and develop promotions and special events to drive repeat visits
Maintains an awareness of local, regional and industry market trends and conducts pertinent market analyses to develop promotions and special events to drive new customers to the property
Supervises all aspects of reciprocal sponsorship relationships, trade show coordination and sponsorships. Staffing, inventory and transportation of off-site trade show events. Provides artwork, banners, literature, custom coupons and marketing representatives. Maintains relationships with sponsor representatives, working together to achieve maximum results through advertising and enhancements
Works closely with CEO to implement public issues strategies by, among other things, coordinating graphic materials, presentations and casino hospitality
Ensures compliance with Tribal, State, Federal, and NIGC regulations
Ensures control/protection of company assets
Work nights, weekends and holidays as required
Performs other duties as assigned
Qualification
Required
Excellent leadership, representing our core values
Bachelor's Degree in Marketing
Ten years of experience and progressive responsibility with a broad focus in casino marketing, including strategic planning, advertising, public relations, media, design and player tracking
Excellent communication skills and ability to maintain effective relationships at all levels of the organization, and with the public
Knowledge of principles and practices of general business administration including personnel practices and employment laws, program budgeting, general accounting, financial analysis, and fiscal management practices
Ability to prepare complex reports, correspondence, charts, layouts, forms, handbooks, memoranda and other information and instructions with strong mathematical skills
Must be customer service oriented and have excellent verbal and written communication skills with the ability to multi-task
Ability to work in a challenging environment dealing with sensitive issues and maintain confidentiality with strong attention to detail and excellent problem solving, organizational, and time management skills
Ability to maintain professional, courteous, and effective working relationships with all levels of the organization and outside business contacts
Must be able to obtain and maintain a Class A/3 Gaming License from the Stillaguamish Tribal Gaming Agency and the State of Washington
Company
Angel Of The Winds Casino Resort
Open since 2004, the business is home to 1,400 slot machines, a Sports Book, a wide variety of table games, two virtual sports gaming suites, and a bowling alley.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Travis O'Neil
Chief Executive Officer
David Love
Chief Financial Officer
Company data provided by crunchbase