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GC AI · 4 hours ago

Marketing Analyst

United States

Full-time

Remote

Entry, Mid Level

$85K/yr - $110K/yr

2+ years exp

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams, helping lawyers draft, review, and analyze with precision and confidence. The Marketing Analyst will translate marketing data into actionable insights that impact pipeline, revenue, and go-to-market strategy, working cross-functionally with various teams to optimize growth and funnel performance.

Artificial Intelligence (AI)LegalLegal Tech

Responsibilities

Build dashboards and reports to track campaign performance across channels (paid media, ABM, email automation, events, web)

Develop attribution models (single- and multi-touch) to measure marketing’s influence on pipeline and revenue

Analyze funnel health (lead → MQL → SQL → closed-won) and identify optimization opportunities

Partner with demand gen to surface the most efficient campaigns, channels, and conversion paths

Use AI/ML-powered analytics to identify predictive insights such as churn risk or next-best-action triggers

Track feature adoption, product usage, and retention drivers to inform product marketing

Analyze customer behavior, industry trends, and competitor activity to sharpen GTM strategies

Refine ICPs, IAPs, and personas using firmographic, behavioral, and engagement data

Recommend new tools and methods to strengthen reporting, enrichment, and segmentation

Promote a test-and-learn culture through structured experimentation

Qualification

Marketing analyticsAttribution modelsHubSpotGA4Looker/Tableau/Power BIData storytellingPredictive modelingB2B AI familiarityLegal tech understandingSaaS experience