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Mom's Meals | A Purfoods Company · 5 hours ago

Senior Manager, Product Marketing

Ankeny, IA

Full-time

Onsite

Senior Level

7+ years exp

Mom's Meals is seeking a Senior Manager of Product Marketing, a strategic role focused on defining and enabling the success of their products across target audiences. The role involves developing value propositions, messaging frameworks, and go-to-market strategies while collaborating closely with sales and marketing teams to drive adoption and growth.

Food and BeverageHealth CareNutritionWellness

Responsibilities

Develop differentiated positioning, messaging frameworks, and value propositions for core products, new offerings, and vertical markets

Translate complex product features into clear, compelling customer benefits across multiple audiences. Ensure all messaging aligns with company’s brand positioning

Lead the planning, coordination, and execution of GTM strategies for new products, program enhancements, and major initiatives

Empower sales teams with effective enablement tools and training - including product education, positioning, and storytelling to support closing and retaining business. Create and maintain sales enablement assets such as pitch decks, product one-pagers, competitive battle cards, FAQs and training content

Lead market research and insight development to understand buyer needs, market trends, competitive landscape, and value drivers

Maintain competitive intelligence and ensure the organization understands how we compare in terms of product, value and position

Partner with Product, Sales, Operations and Marketing leadership to ensure product-market fit, readiness and consistent messaging

Define KPIs for product marketing activities; track, measure and report performance

Qualification

Product MarketingSales EnablementMarket ResearchMS Office SuiteCommunication Skills

Required

Bachelor's degree in Marketing, Business, or related field

7+ years of experience in product marketing, sales enablement or related strategic marketing role

Proven background in producing high quality customer-facing content and field assets to strategically evangelize key messages including articles, demos, webinars, videos, technical collateral, etc

Outstanding written and verbal communications skills with the capacity to explain and translate complex concepts into simple and intuitive value-driven messaging

Skilled at leading without authority and navigating matrixed teams

Brings structure, prioritization, and accountability to cross-functional initiatives

Highly organized and able to prioritize and drive efficiency in your work to deliver on time in support of aggressive goals

Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth