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The Lovett School · 8 hours ago

Assistant Director/Manager, Marketing & Enrollment Communications

Atlanta, GA

Full-time

Onsite

Mid, Senior Level

5+ years exp

The Lovett School is a mission-driven educational institution seeking an Assistant Director/Manager for Marketing & Enrollment Communications. The role focuses on developing and executing integrated marketing strategies to enhance enrollment and improve the prospective-family experience through various digital channels.

Primary/Secondary Education

Responsibilities

Lead Enrollment Marketing Strategy Develop and execute integrated marketing and enrollment communications strategies that support inquiry, application, yield, re-enrollment, and long-term institutional reputation

Partner daily with the Head of Enrollment and Admissions department leadership to align marketing execution with enrollment goals, timelines, and outcomes

Shape the Prospective-Family Experience Own the prospective-family digital journey across web, email, digital advertising, and related channels - from awareness through application and enrollment

Lead admissions-related website strategy, ensuring content is compelling, accessible, mobile-friendly, and conversion-focused

Drive Campaigns That Perform Plan, execute, and optimize multi-channel digital campaigns (Google Ads/PPC, paid social, display, retargeting, directories)

Utilize SEO best practices to enhance admissions-related web content and enhance discoverability

Use Data to Inform Decisions Leverage CRM platforms, marketing automation tools, and analytics to assess campaign performance and guide strategy

Build dashboards and reports that track key metrics such as web traffic, inquiry sources, funnel conversion, and re-enrollment engagement

Collaborate Across the School Work closely with colleagues in Communications, Admission, Advancement, IT, Summer Programs, and external partners to ensure cohesive messaging and brand alignment

Translate major institutional initiatives, including Lovett’s Centennial Celebration (2026–27) and campus development projects, into clear, engaging marketing campaigns

Represent Lovett with Care and Confidence Serve as a visible ambassador at admission events, open houses, yield programs, and onboarding activities, including some evenings and weekends

Qualification

Digital marketing strategyMulti-channel campaignsCRM platformsMarketing automation toolsAnalytics toolsEditing skillsStrategic advisorProject managementCollaboration