Bluewave Technology Group ยท 1 month ago
Content & Digital Marketing Manager
Louisville, KY
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $115K/yr
5+ years expBluewave Technology Group is an advisory and sourcing partner transforming how companies acquire and manage technology solutions. As a Content & Digital Marketing Manager, you will shape and execute the content strategy, manage digital channels, and strengthen brand presence across the buyer journey, while collaborating closely with the CMO and other stakeholders.
Telecommunications
No H1B
Responsibilities
Develop and lead Bluewave's content strategy, ensuring alignment with brand voice, target personas, and business priorities
Create and manage a wide range of content including blogs, white papers, case studies, website copy, email campaigns, and social media posts
Partner with subject matter experts to capture insights and turn them into engaging, audience-focused content
Manage Bluewave's website, ensuring content is fresh, optimized for SEO and AIO, and structured for a seamless user experience
Execute digital campaigns across web, email, and paid channels, working closely with the Demand Generation Manager to align efforts
Oversee content calendars and campaign timelines to ensure consistent messaging and delivery across all digital touchpoints
Monitor and report on content and digital campaign performance, using analytics to inform ongoing optimization
Research and stay current on industry trends, competitive positioning, and digital marketing best practices to continuously improve programs
Perform all other duties as assigned
Qualification
Required
5+ years of experience in B2B demand generation, campaign marketing, or account-based marketing (technology or services industry experience preferred)
Proven track record of designing and executing integrated campaigns that generate pipeline and deliver measurable results
Strong understanding of buyer journeys, account-based strategies, and lead management best practices
Hands-on experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
Excellent written and verbal communication skills, with the ability to create clear, compelling messaging and campaign assets
Highly organized and detail-oriented; able to manage multiple priorities and deadlines simultaneously
Strong collaboration and relationship-building skills with cross-functional teams, particularly sales and product marketing
Creative thinker with a proactive, results-oriented approach
Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience)
A professional demeanor with a strong work ethic
Reliable and dependable for your team, and most importantly, for your customers
Strong analytical and critical thinking skills
Strong written and verbal communications skills
A competitive personality coupled with solid interpersonal skills
Creative, decisive, and able to work in a collaborative, team-oriented work environment
A high level of intellectual curiosity and are comfortable with ambiguity
Ability to work well independently without close supervision or management
Capability to thrive working in a fast paced, dynamic, high energy work environment
Deliver accurate information in a usable form and in a timely manner
Time management skills with an emphasis on organizational skills and the ability to multi-task
Benefits
A comprehensive benefits package
A generous 401k match
Open PTO
Paid Parental Leave
And more
Company
Bluewave Technology Group
Bluewave Technology Group is a Bluewave business that specializes the process of purchasing and managing technology.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Curt Allen
EVP- Client Advisory
Mary Hamilton
Chief Marketing Officer
Recent News
Columbia West
2025-12-13
Company data provided by crunchbase