Amazon Web Services (AWS) ยท 10 hours ago
Principal Tech Business Development Manager, AWS Marketplace Storefront
Herndon, VA
Full-time
Hybrid
Senior Level, Lead/Staff
$158K/yr - $262K/yr
7+ years expAmazon Web Services (AWS) is seeking a Principal Tech Business Development Manager to lead the Go-to-Market (GTM) strategy for Feenix.ai's storefront capability within AWS Marketplace. This role will be instrumental in transforming how enterprises procure software by creating seamless experiences for buyers, sellers, and resellers through innovative storefront solutions.
ConsultingDevOpsInformation TechnologySoftwareWeb Development
Responsibilities
Define and deploy the worldwide GTM strategy for Feenix.ai storefront capabilities within AWS Marketplace
Develop targeted programs, scalable sales plays, and incentive structures to accelerate adoption across buyers, sellers, and reseller ecosystems
Identify target customer segments, industry verticals, and partner profiles for prioritized outreach
Develop and deploy comprehensive global enablement programs for AWS sales teams, solution architects, and channel partners
Create training curricula, playbooks, battle cards, and certification paths to build storefront expertise organization-wide
Establish train-the-trainer models to scale enablement globally and measure effectiveness through adoption metrics
Serve as the primary GTM liaison to AWS Marketplace product management, providing continuous market feedback and customer requirements
Synthesize field insights and competitive intelligence into actionable product requirements and roadmap priorities
Collaborate on go-to-market timing, messaging, and launch strategies for new storefront features
Orchestrate cohesive sales motions across AWS Marketplace product, sales, marketing, and partner teams
Engage directly with enterprise customers at the CxO level to understand procurement challenges and position storefront solutions
Drive GTM alignment with ISVs, resellers, and channel partners through joint value propositions and co-selling motions
Establish metrics and KPIs to measure storefront adoption, revenue impact, and program ROI
Prepare and deliver business reviews to senior leadership on GTM execution and strategic recommendations
Serve as an evangelist for AWS Marketplace storefront capabilities at industry events and customer briefings
Qualification
Required
7+ years of developing, negotiating and executing business agreements experience
Bachelor's degree
Experience developing strategies that influence leadership decisions at the organizational level
Experience managing programs across cross functional teams, building processes and coordinating release schedules
Preferred
Experience selling to Fortune 1000 or Global 2000 organizations
Experience interpreting data and making business recommendations
Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
Experience identifying, negotiating, and executing complex legal agreements
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Amazon Web Services (AWS)
Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing.
10001+ employees
H1B Sponsorship
Amazon Web Services (AWS) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18969)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
BIRD Foundation
2025-01-22Grant
Leadership Team
Matt Garman
Chief Executive Officer
Anand Desikan
CTO, CXO Advisor, and Enterprise Technologist
Recent News
2025-12-30
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