ELLKAY · 8 hours ago
Marketing Operations Manager
United States
Full-time
Remote
Senior Level
$105K/yr - $125K/yr
7+ years expELLKAY is a trusted data management partner in healthcare, providing innovative solutions for laboratories and ambulatory practices. The Marketing Operations Manager will oversee the marketing technology ecosystem, ensuring seamless operations that drive marketing and sales alignment.
Health CareInformation TechnologySoftware
Responsibilities
Build scalable processes that enhance data integrity and drive more effective marketing campaigns
Support tool onboarding and maintain all related training programs
Partner with Sales Ops to optimize lead flow and ensure accurate funnel integrity
Serve as primary administrator for Salesforce Pardot/Account Engagement, 6sense and other supporting tools
Maintain platform configuration, integrations, and data hygiene
Oversee marketing database governance, including segmentation logic across SAE and connected systems
Evaluate and manage new MarTech tools and enhancements
Define the overarching lead lifecycle and ensure consistent adoption across all marketing and sales processes
Develop and govern lead scoring and grading models, maintaining alignment with evolving business needs
Define the automation architecture and oversee execution by ensuring proper routing, workflow logic, and data synchronization
Ensure seamless event-to-MQL flow
Lead the campaign operations framework to ensure consistent segmentation, attribution, tracking, reporting, and optimization across all marketing channels
Establish governance for naming conventions, UTM structures, and tracking methodologies
Ensure high-quality campaign execution through rigorous QA and ongoing oversight of tracking integrity
Build and maintain dashboards for funnel conversion, pipeline, CAC, CPL, ROI
Provide insights and analysis to leadership
Support predictive modeling and intent analytics
Own analytics tagging, pixels, cookies
Manage CMS permissions and governance
Oversee site performance and uptime
Qualification
Required
BS Degree or higher in Marketing, Business, Analytics, Communications, or related field
7–10+ years of progressive experience in Marketing Operations, Revenue Operations, or related roles
Advanced expertise in Salesforce and Account Engagement (Pardot) required
Strong background in campaign management, data governance, reporting, and process optimization
Demonstrated experience leading and developing teams
Excellent verbal, written, and presentation communication skills
Strong analytical skills with ability to interpret complex datasets into clear insights
Highly organized with the ability to manage multiple projects and priorities
Ability to independently resolve complex issues and propose scalable solutions
Strong understanding of digital marketing channels, campaign tracking, and ROI analytics
Proficiency in Microsoft Excel and reporting/dashboard tools
Preferred
Certification in Salesforce and Account Engagement (Pardot) preferred
Experience managing MarTech platforms including 6sense, Google Analytics, CMS tools, scheduling systems, and reporting tools preferred
Healthcare IT or B2B technology experience preferred
Benefits
Medical, Dental, and Vision benefits
Employer-paid Life and LTD
401k w/ matching – once eligibility is met
Work/life balance
Paid Volunteer Program
Flexible working hours
Generous FTO
Remote work options
Employee Discounts
Parental Leave
Company
ELLKAY
Ellkay is a provider of healthcare connectivity, innovative customizable solutions and unparalleled services.
501-1000 employees
H1B Sponsorship
ELLKAY has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (9)
2023 (11)
2022 (18)
2021 (13)
2020 (16)
Funding
Current Stage
Late StageLeadership Team
Chintan Mehta
Chief Technology Officer
J
Joe Stadther
Chief Financial Officer
Recent News
2025-01-22
Company data provided by crunchbase