Island Federal ยท 10 hours ago
Digital Marketing Specialist
Hauppauge, NY
Full-time
Onsite
Entry, Mid Level
$60K/yr - $65K/yr
2+ years expIsland Federal Credit Union is seeking a Digital Marketing Specialist to support marketing, communications, and member engagement initiatives. The role involves generating digital content for social media platforms, managing community interactions, and analyzing performance metrics to enhance member loyalty and retention.
CreditFinanceFinancial Services
Responsibilities
Create and execute a comprehensive digital communications calendar outlining the posting of specific content pieces across all platforms
Share calendar with other members of the marketing department to coordinate with department and credit union-wide campaigns
Maintain posting schedules that optimize engagement based on platform-specific best practices
Maintain awareness of the latest social media trends and culture to create relevant, engaging content
Develop social media content designed to help Island Federal grow overall visibility and brand recognition within and beyond the current charter
Create original static graphics, video content, and written posts tailored to each platform's unique audience and format requirements
Collaborate with other departments to develop content that highlights credit union products, services, and member benefits
Monitor interactions occurring on all social media channels and respond promptly and professionally
Build and maintain relationships with members and prospects through authentic engagement
Handle customer service inquiries through social channels, escalating to appropriate departments when necessary
Report on community feedback, trends, and opportunities to management
Monitor and analyze social media metrics including engagement rates, reach, impressions, and conversion tracking
Prepare regular reports on social media performance and ROI for marketing campaigns
Use data insights to optimize content strategy and posting schedules
Track member acquisition and product cross-selling results from social media efforts
Ensure all content complies with financial services regulations and credit union brand guidelines
Maintain strict adherence to compliance requirements specific to financial institutions
Review and approve user-generated content and member interactions for regulatory compliance
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, or related field, or equivalent combination of education and experience
2+ years of experience generating digital content on behalf of a brand or organization, preferably in financial services
Demonstrated success in growing social media engagement and driving measurable business results
Strong knowledge of content creation best practices on Facebook, Instagram, TikTok, YouTube, and LinkedIn
Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social, or similar platforms)
Basic graphic design skills and experience with design tools such as Canva, Adobe Creative Suite, or similar
Video editing capabilities for short-form content creation (Instagram Reels, TikTok, YouTube Shorts)
Understanding of social media analytics platforms and ability to interpret performance data
Basic photography skills for original content creation
Excellent written and oral communication skills
Excellent organizational skills
Ability to prioritize, pay close attention to detail, and coordinate various activities simultaneously
Ability to communicate with co-workers, management, and business contacts in a courteous and professional manner
Ability to maintain strict confidentiality
Ability to work independently of supervision
Preferred
Familiarity with financial services regulations and compliance requirements
Understanding of credit union products, services, and member benefits (or willingness to learn)
Knowledge of current digital marketing trends and emerging social media platforms
Company
Island Federal
Island Federal Credit Union, headquartered in Hauppauge, N.Y., is a not-for-profit, full-service financial institution, providing affordable banking products and services to Long Islanders.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Keith Miller
EVP & Chief Lending Officer
Company data provided by crunchbase