Tailored Brands, Inc. · 9 hours ago
Sr Manager, Content Strategy
Dublin, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$153K/yr - $170K/yr
10+ years expTailored Brands, Inc. is a leading specialty retailer of menswear, and they are seeking a Sr. Manager, Content Strategy to join their Digital eCommerce team. This role involves leading the planning and strategic structure of all digital content across the e-commerce ecosystem, ensuring clarity and brand consistency.
Fashion
Responsibilities
Guides the sitewide content strategy across homepages, landing pages, category pages, and storytelling modules in partnership with site content strategy manager
Partner with Merchandising and Marketing to translate category goals into clear content narratives and onsite experiences
Define consistent messaging frameworks and tone guidelines for tailored, everywear, footwear, outerwear, and special collections
Create content playbooks for product stories, fit & fabric education, personalization modules, and onsite services narratives
Drive content cohesion across email, paid media, social, and site to ensure brand and message alignment
Own content frameworks for fit, fabric, benefits, and collection stories
Develop evergreen content pillars that build traffic and support long-term organic growth
Serve as the strategic partner to Creative—ensuring concepts match business goals and customer insights
Collaborate with UX/Product on templates, modules, and CMS capabilities that support richer content experiences
Influence site merchandising partners through clear storytelling direction and priority-setting
Support SEO/AEO initiatives, supporting content needs
Analyze how content performs across homepage, PLP, PDP, and navigation experiences
Develop test plans with Experimentation/Analytics to improve messaging clarity, CTR, and engagement
Turn insights into refined messaging, updated structures, and new content opportunities
Own content briefs, templates, messaging guides, and category purpose statements
Ensure teams use consistent processes for content intake, review, approvals, and delivery
Partner with Content Execution Manager to align strategy → execution → QA seamlessly
Qualification
Required
10+ years' experience in content strategy, brand storytelling, and digital marketing
Bachelor's degree in marketing, business or equivalent experience
Strong understanding of customer journeys, retail content frameworks, and digital UX principles
Exceptional writing, messaging, and narrative development skills
Ability to translate business goals into stories that drive clarity and conversion
Experience guiding marketing, Creative, Merchandising, and Product partners toward a unified content vision
Ability to shape decisions and drive outcomes through strong interpersonal communication and relationship-building
Proven ability to lead and develop teams, driving collaboration and achieving results
Comfortable working in fast-paced, multi-brand environments with shifting priorities
Benefits
Healthcare including medical, dental and vision
Retirement savings (401k with a company match)
Income protection programs such as life, accident and disability insurance
Paid time off for sick leave, vacation, bereavement, jury duty, and holidays
Wellbeing program
Commuter
Adoption assistance
Education assistance
Legal services
Employee merchandise discounts
Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development
Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend
Holiday Early Departure | close out early the business day before a company observed holiday
Company
Tailored Brands, Inc.
Our Purpose: We help people love the way they look and feel for their most important moments.
10001+ employees
H1B Sponsorship
Tailored Brands, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (32)
2023 (24)
2022 (37)
2021 (32)
2020 (26)
Funding
Current Stage
Public CompanyTotal Funding
$500M2020-08-03Debt Financing· $500M
2019-08-20Acquired
2016-02-02IPO
Leadership Team
John Tighe
CEO
Michael Baughn
Chief Financial Officer & EVP
Recent News
2025-11-03
Company data provided by crunchbase