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Planit · 8 hours ago

Media Supervisor

Baltimore,MD,US

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $100K/yr

6+ years exp

Planit is seeking a Media Supervisor who will be responsible for strategic planning, execution, optimization, and analysis across all media channels. This role involves leading a team of media specialists, managing campaign performance, and driving successful outcomes through effective media strategies.

AdvertisingDigital MarketingMarketingService Industry

Responsibilities

Manage one Media Specialist to start, with opportunity for team growth

Evaluate client objectives to determine appropriate paid digital marketing strategy to deliver on campaign goals

Manage multiple client accounts, specifically B2B & lead generation related accounts

Manage RFP process and evaluate opportunities

Develop client-facing paid digital marketing recommendations and update internal process documents important for campaign pacing and trafficking

Develop internal campaign planning spreadsheets

Measure campaign KPIs through multiple platforms (including Tableau and Google Analytics) to establish cross channel analysis

Build in-campaign and post-campaign analysis to demonstrate learnings against goals and provide relevant recommendations

Collaborate with internal teams to move the campaign forward through creative, account and traffic departments, and facilitate holistic strategic thinking and analysis

Create visibility for the agency through attendance of industry conferences, presentations, and representation on professional associations

Ensure Planit’s digital media efforts are best of breed through the recommendation of new technologies, ad units, and process improvements

Communicate with clients weekly on campaign performance, strategic direction and forward thinking recommendations

Manage and teach junior employees about new process improvements, new targeting tactics, platforms, ad units, etc

Qualification

Paid media campaign managementGoogle Marketing PlatformsDigital campaign strategyAgency experiencePaid social platformsAnalytical skillsCommunication skillsInterpersonal skillsLeadership skillsAttention to detail