Vertigo Real Estate Ventures ยท 10 hours ago
Digital Marketing Specialist
Boynton Beach, FL
Full-time
Onsite
Mid, Senior Level
$60K/yr - $60K/yrVertigo Real Estate Ventures is a dynamic real estate investment firm specializing in acquisitions, development, and sales of premium properties. They are seeking an experienced and visionary Marketing Specialist to lead marketing efforts and elevate brand presence through direct-to-seller and direct-to-buyer strategies, social media management, and content creation.
MarketingReal Estate InvestmentResidential
Responsibilities
Lead and execute all direct-to-seller marketing campaigns for acquisitions, including targeted outreach, lead generation, and conversion strategies to identify and secure high-value real estate opportunities
Track and modify all Direct to Seller marketing KPIs and tailor new strategies to a given budget and performance of each marketing channel
Develop and manage direct-to-buyer marketing efforts across platforms such as Instagram, Facebook, and other social channels, focusing on audience engagement, property showcases, and sales funnel optimization
Oversee the management of all social media platforms (including but not limited to Instagram, Facebook, TikTok, LinkedIn, and YouTube), creating compelling marketing content, posts, and campaigns to build brand awareness and community
Schedule and coordinate all photo and video shoots for content creation, including skits, videos, and posts; collaborate with creative teams to ensure high-quality, on-brand materials that resonate with target audiences
Build and mentor a high-performing marketing team, fostering a collaborative environment while aligning efforts with company goals
Analyze marketing performance metrics, adjust strategies based on data insights, and report on ROI to senior leadership
Stay ahead of industry trends in real estate marketing, digital tools, and social media algorithms to innovate and maintain a competitive edge
Collaborate cross-functionally with acquisitions, sales, and operations teams to ensure marketing aligns with overall business objectives
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field with relevant experience, OR proven specialization in social media marketing with a demonstrated ability to create organic engagement on social platforms
Experience preferably in real estate, or a related industry; equivalent proven track record in driving organic growth and engagement on social media may substitute for formal experience
Demonstrated expertise in direct-to-consumer and B2B marketing, with a strong focus on digital and social media strategies
Proven success in managing social media platforms, content creation, and video production, including hands-on experience
Strong analytical skills with experience in tools such as Google Analytics, Facebook Insights, Salesforce CRM systems
Excellent leadership and communication skills, with the ability to inspire teams and present ideas to executives
Creative mindset with a passion for storytelling and visual content in the real estate space
Ability to thrive in a fast-paced environment, managing multiple projects and deadlines effectively
Full-time, in-office position based in Boynton Beach, FL. Remote work is not available for this role
Benefits
Health insurance
Unlimited Paid Time Off
Company
Vertigo Real Estate Ventures
Vertigo Real Estate Ventures is an investment company that specializes in residential property.
Founded in 2020
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Michael Yenke
Founder
Company data provided by crunchbase