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Snail Games USA · 2 weeks ago

Marketing & PR Associate (Social Media / UGC / Production Integration)

Beverly Hills, CA

Full-time

Onsite

Entry, Mid Level

$70K/yr - $90K/yr

2+ years exp

Snail Games USA is a leading independent global developer and publisher of digital entertainment. The Marketing & PR Associate supports the Production Manager in executing marketing, PR, and social media strategies for the company's vertical video content and integrated game projects.

Developer PlatformGamingPublishing

Responsibilities

Assist in developing and executing marketing and PR campaigns for vertical content and game-integrated media

Coordinate press releases, outreach, media lists, and communication with influencers, partners, and external agencies

Support brand positioning and messaging across all platforms

Monitor campaign performance and provide analytics, reports, and recommendations

Identify and pursue partnership opportunities with brands, agencies, creators, and media groups that align with the company’s app and content initiatives

Assist in pitching promotional integrations and sponsorship packages to potential partners

Support the Production Manager and executives in generating new revenue opportunities through content collaborations, branded content, and in-app promotional placements

Maintain relationships with partners and potential clients, ensuring follow-up, timely communication, and tracking of outreach efforts

Give directions to create, manage, and track social media plans and content calendars aligned with production timelines

Oversee UGC initiatives, challenges, creator collaborations, and app-based engagement strategies

Ensure cohesive cross-platform messaging to drive awareness and user acquisition for the company’s app

Analyze social trends, audience behavior, and platform updates to optimize campaign performance

Collaborate with the Production Manager to align marketing efforts with production schedules, shoots, and release plans

Manage on-set and post-production marketing elements (BTS content, talent social deliverables, vertical captures, etc.)

Coordinate with production teams to ensure marketing needs are accounted for in budgets, schedules, and production logistics

Assist in preparing and tracking marketing budgets, vendor costs, social media spend, and promotional allocations

Review production schedules to identify marketing opportunities and deadlines

Support financial reporting and reconciliation related to marketing/PR activities

Maintain strong communication between Production, Marketing, and App/Product teams

Work independently when necessary to initiate outreach, coordinate creators, or execute social media tasks

Maintain organized documentation, campaign assets, schedules, and reporting

Qualification

Social media strategyUser-generated content (UGC)Film production knowledgeMarketing campaign executionBudget coordinationTrend awarenessCommunicationOrganizational skillsCreative mindsetCollaboration skills