Aspire Bakeries · 10 hours ago
VP, Brand & Marketing
Los Angeles, CA, US, 90045
Full-time
Onsite
Director/Executive
$210K/yr - $260K/yr
15+ years expAspire Bakeries is a leading bakery company known for its artisan breads and cookies. They are seeking a Vice President of Brand & Marketing to drive brand-led growth and strategic innovation across their iconic brands, La Brea Bakery and Otis Spunkmeyer, while collaborating with various departments to ensure commercial success.
Food Production
Responsibilities
Lead brand and marketing strategy for La Brea Bakery and Otis Spunkmeyer across Retail, Foodservice, QSR, and emerging channels
Drive topline and P&L growth through brand marketing, customer marketing, and strategic innovation initiatives
Develop and execute multi-year marketing and innovation roadmaps grounded in consumer, customer, and market insights
Partner closely with Sales, R&D, Finance, and Operations to align growth strategies with commercial execution
Establish best-in-class category management practices to drive growth with existing and new Retail customers
Lead, develop, and inspire a high-performing marketing and innovation organization, prioritizing talent development and succession
Define and track KPIs to measure brand health, revenue growth, and return on marketing investment
Qualification
Required
Bachelor's degree in Business or related field; Marketing preferred
15+ years of consumer- and customer-facing experience within CPG/Food, across Retail and/or Foodservice
Proven track record of driving branded and/or customer-branded revenue growth
Experience leading cross-functional initiatives within a matrixed organization
Strong business acumen with experience owning P&L outcomes delivering top line growth
Advanced analytical and strategic thinking skills, including decision-making with incomplete data
Excellent written, verbal, and executive-level presentation skills
Preferred
MBA or advanced business degree
Experience scaling brands across multiple go-to-market models and channels
Deep experience with category management and syndicated data (e.g., Nielsen, Circana)
Experience leveraging digital and AI-enabled tools to drive marketing effectiveness
Benefits
Comprehensive medical, dental, and vision coverage, plus company-paid life insurance and additional voluntary options to fit your needs.
Paid parental leave, generous paid time off, and holidays so you can recharge and spend time on what matters most.
A competitive 401(k) with immediate company match, plus short- and long-term disability coverage for peace of mind.
Opportunities to build skills, grow your career, and develop expertise through Aspire Bakeries’ learning and development programs.
HSA and FSA plans to help you manage everyday expenses.
Performance incentive plans that celebrate achievements across sales, bakery performance, and individual contributions.
Company
Aspire Bakeries
Aspire Bakeries is a North American baking company with a leadership position in specialty frozen baked goods.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.71MKey Investors
California Energy Commission
2024-09-12Grant· $0.71M
Leadership Team
Tracy Edwards
CFO
Hector Morales
SVP, Strategic Partner Development
Recent News
2025-10-02
2024-10-20
2024-02-26
Company data provided by crunchbase