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Check Point Software · 9 hours ago

Digital Marketing Manager

Dallas, TX

Full-time

Onsite

Mid Level

$100K/yr - $115K/yr

4+ years exp

Check Point Software is a leading vendor in Cyber Security, recognized for its innovative technologies and services. The Digital Marketing Manager will manage paid media campaigns and support cross-media tasks as part of the marketing strategy, focusing on data-driven performance and optimization.

Cyber SecurityHardwareIT ManagementNetwork SecuritySoftware

No H1B

Responsibilities

Develop performance and grow our wide portfolio of media channels, and partners

Seek and develop new business opportunities with cutting edge media platforms/vendors

Create, test, and optimize campaigns on different platforms (product Review websites, Taboola ads, Reddit, etc.)

Build and execute the growth strategy for managed channels

Manage and monitor marketing budgets within an ROI-driven marketing strategy and run data-driven experiments and A/B tests to optimize our activity

Collect and analyze campaign data to identify optimization steps for future campaigns and new opportunities

Work closely with the Marketing Automation, SDR, BDR, Design, Marketing ops, BA, Product and Content teams to constantly improve performance and marketing materials

Negotiate and evaluate paid media opportunities or media buying opportunities

Assist with paid media tasks as requested, aligning with the marketing strategy and team roadmap, including budget allocation, reporting, and task management

Qualification

PPC ManagementGoogle AdsData AnalysisSaaS ExperienceMarketing ToolsExcel ProficiencyMulti-taskingEnglish ProficiencyProblem-SolvingAttention to DetailSelf-LearnerOrganizational Skills

Required

4+ years of experience managing paid campaigns in large scales (over $100K a month), on either: Google Ads / Facebook / LinkedIn / Taboola / Outbrain / Etc. - A must

2+ years of experience in SaaS, B2B Company (cybersecurity - a huge advantage)

BA/B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields - A must

Experienced in working with marketing and analytics tools such as: Salesforce, Marketo, Google Analytics, GTM, Looker, PowerBI, etc

Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.)

Highly proficient in spoken and written English - a must

Ability to work in a fast-paced environment

High level of analytical and problem-solving skills with strong attention to details

Self-learner, multi-tasking, able to work independently, initiative, highly organized, 'can-do' approach

Must be eligible to work in the US or Canada without sponsorship from an employer now or in the future