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Lands' End · 10 hours ago

Customer Research & Insights Analyst

Full-time

Onsite

Senior Level

5+ years exp

Lands' End is evolving its B2B Marketing organization to enhance the Voice of the Customer and competitive intelligence. As a Customer Research & Insights Analyst, you will deepen customer understanding and deliver actionable insights to drive business growth and improve customer experiences.

ApparelE-CommerceFashionHome DecorLifestyleRetailRetail Technology

Responsibilities

Design and execute qualitative and quantitative studies (surveys, focus groups, wear tests, usability studies)

Manage survey programming and analysis in Qualtrics; ensure data quality and integrity

Develop NPS and CX measurement programs; synthesize feedback across the customer journey

Build and maintain structured competitive monitoring program

Analyze competitor pricing, services, technology, and customer experience; deliver quarterly reports

Leverage CI tools (e.g., CompetiScan, Crayon) and RFP insights for benchmarking

Conduct market sizing, segmentation, and trend analysis (industry verticals, company tiers, spend categories, decision-maker roles and buying triggers)

Integrate behavioral data (e-commerce analytics, journey mapping) into insights

Create centralized insights repository; maintain cadence of reporting

Present compelling, actionable recommendations to influence business decisions

Support outsourced research projects; manage timelines and contracts

Develop customer personas based on research insights to inform product, marketing, and CX strategies

Create compelling customer stories and journey narratives that bring insights to life and influence strategic decisions across the organization

Qualification

Customer insightsMarket researchQualtricsData analysisCompetitive intelligenceRetail apparel experienceCommunication skillsStorytelling skillsProject management

Required

BA/BS in Marketing Research, Psychology, Statistics, or related field

5–7 years of experience in customer insights, market research, or competitive intelligence, with a proven ability to lead projects independently and influence stakeholders

Strong analytical and synthesis skills; ability to interpret large datasets and translate findings into actionable strategies

Proficiency in Qualtrics, Excel, PowerPoint; experience with CI platforms and usability tools

Excellent communication and storytelling skills; ability to drive decisions across cross-functional teams