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Avenue5 Residential · 11 hours ago

Marketing Director

San Jose, CA

Full-time

Hybrid

Lead/Staff, Director/Executive

$100K/yr - $120K/yr

5+ years exp

Avenue5 Residential, LLC is a vibrant third-party multifamily property management firm seeking a Marketing Director to join their dynamic team. The role involves providing innovative marketing solutions to maximize property performance across a portfolio of multi-family properties and mentoring on-site teams in marketing strategies and execution.

Property ManagementReal EstateRental

Growth Opportunities

Responsibilities

Collaborate with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at 50+ properties in the region and/or assigned portfolio

Recommend effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio

Applies considerable knowledge of marketing principles and techniques to create dynamic and engaging marketing campaigns by utilizing both digital and traditional marketing methods/channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio)

Mentors’ on-site property marketing team in the development of collateral for websites, ILS, Craigslist, social media and print to serve clients

Understand the client’s and company’s business objectives to ensure maximization of property marketing and performance

Review and analyze the budget for each property in the portfolio in conjunction with the operations team and clients

Understand the market landscape including technology trends, and competitor strengths and weaknesses as they relate to property management

Maintain a working knowledge of all the features, functionality, and benefits that make Avenue5’s products and services superior in the multi-family property management space

Present the marketing strategy and results at the property’s quarterly and annual business review meetings

Mentors, coaches, and provides performance feedback for on-site sales teams in exceptional sales techniques and salesmanship skills

Work with the property teams to create strategies for growth at all properties in the region and/or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services

Perform other duties as assigned

Qualification

Multi-family marketing experienceDigital marketing techniquesSocial media marketingMarketing campaign managementYardi Voyager Marketing moduleGoogle AnalyticsSEOSEMMicrosoft Office SuiteCreative thinking skillsClient relationship managementEntrepreneurial mindsetPositive demeanorCoachingDevelopmentProject management skillsCommunication skillsTeam collaboration

Required

Bachelor's degree is required

Five plus years of experience in direct real estate multi-family marketing within the property management industry is required

Three to five years with advanced proficiency in social engagement and marketing campaign management, on Facebook, Twitter, Instagram, YouTube, and Pinterest is required

Advanced level knowledge with Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel

Three to five years of experience in website, ILS', Craigslist, SEO, SEM, and digital data aggregators is required

Three to five years of experience in Yardi Voyager Marketing module, RealPage, or other equivalent system is required

Two to three years of digital, creative, and branding agency experience required

Ability to work independently and prioritize effectively in a fast-paced environment

Intermediate to advanced level knowledge with MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions)

Excellent written and verbal communication skills

Exceptional project management skills are required

Strong understanding of property management industry trends, issues, and emerging technology

Outstanding presentation skills can command an audience of all internal and external stakeholder

Demonstrated experience in managing, expanding, and developing relationships with clients

Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well in a team setting

Create a climate in which associates want to do their best by leading and communicating a shared vision with associates and providing coaching and development

Positive demeanor, voracious appetite to learn new things and excellent professional judgment

Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses, if assigned

Ability to travel (35%)