GamblingCareers.com · 13 hours ago
CRM & Loyalty Manager
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$111K/yr - $207K/yr
5+ years expAristocrat Interactive is a leading gaming content creation company focused on delivering industry-leading casino games and online real money games. The CRM and Loyalty Manager will lead the strategy and execution of customer relationship management and loyalty initiatives for the Massachusetts Lottery’s iLottery program, focusing on data-driven engagement and retention campaigns to enhance player experience and drive business growth.
Casino
No H1B
Responsibilities
Own the end-to-end strategy and performance of CRM and loyalty programs to support player acquisition, retention, and lifecycle marketing goals
Develop and supervise multi-channel digital marketing campaigns, including email, SMS, push notifications, and promotions, with a focus on building long-term player engagement
Lead campaign execution and quality assurance for email templates, marketing materials, and digital assets across platforms
Lead planning and optimization of the loyalty program roadmap, promotional calendar, and associated budgets to meet revenue and engagement targets
Use data insights to advise audience segmentation, personalization strategies, automated campaign flows, and targeted lifecycle marketing journeys
Collaborate with cross-functional teams to ensure CRM and loyalty initiatives are coordinated with the broader customer experience and business strategy
Develop a test-and-learn culture by crafting and analyzing A/B tests, measuring performance, and making data-driven improvements
Provide ongoing reporting and insights on key performance indicators, campaign results, and customer trends to team members and leadership
Build and maintain strong working relationships with internal teams and external vendors to support the coordination and execution of CRM and loyalty efforts
Lead and mentor four Digital Coordinators, ensuring high-quality execution, professional development, and effective partnership
Stay current on CRM, loyalty, and digital engagement trends, tools, and technologies, and recommend improvements to increase program impact
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field. A comparable amount of training and related experience may be substituted
5+ years of experience in CRM marketing, digital engagement, or loyalty program strategy
Experience handling direct reports or leading teams in a digital marketing environment
Proven track record to develop and optimize data-driven CRM and loyalty campaigns that drive retention and engagement
Strong understanding of lifecycle marketing, customer segmentation, personalization, and marketing automation
Experience running campaign planning, content creation, QA, and performance supervising across email, SMS, push, and digital platforms
Proficiency with CRM platforms and email service providers (ESPs); experience with Bloomreach Engagement preferred
Familiarity with HTML/CSS for customizing email templates and digital content
Skilled in analyzing campaign metrics and customer behavior to advise strategy and improve performance
Strong collaboration and interpersonal skills, with the ability to work cross-functionally and manage vendor relationships
Highly organized and diligent, with strong project management skills and the ability to manage multiple initiatives in an agile environment
Knowledge of compliance standards related to digital communications (e.g., CAN-SPAM)
Preferred
Experience with Bloomreach Engagement preferred
Basic knowledge of HTML/CSS and email design a plus
Benefits
Health, dental, and vision insurance
Paid time off
401(k) plan with employer matching
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase