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Minerva University · 15 hours ago

Content Marketing Manager

San Francisco, CA

Full-time

Onsite

Mid, Senior Level

$55K/yr - $65K/yr

5+ years exp

Minerva University is seeking a dynamic and experienced Content Marketing Manager to lead their content strategy and production efforts. The role involves driving engagement through innovative content across various channels and managing social media platforms to support enrollment goals.

EdTechEducationUniversities

H1B Sponsor Likely

Responsibilities

Effectively writes, curates, edits, and produces timely and compelling content, in various formats (video, audio, web, email), to showcase Minerva to a diverse audience and drive enrollment goals

Creates, plans, and manages Minerva University’s content calendar across all channels, providing 365 days/year content that highlights student experience and achievements, academic programs, faculty expertise, institutional achievements, and more, with a focus on content that drives enrollment goals

Works with various leaders and student groups to gather accurate information and create new content for all marketing channels

Collaborates across the Marketing and Enrollment teams to find ways to utilize all created content

Manage work study and student interns to design and create relevant and timely content to be used across all marketing channels

Manage external profiles on college search sites such as College Board and Niche

Manage social media platforms for Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube and any new social media platforms that are relevant to Minerva University audiences. Management includes daily posting of social media content, following and adopting new trends, measuring success and adjusting as needed, and fielding comments/questions/reactions on posts

Design and implement a social media engagement strategy across channels with a focus on growing following and engagement levels on Minerva’s social media pages

Serve as primary manager of the social media management platform (Hootsuite) and monitor and report out on social media analytics to devise and execute performance improvement plans

Develop and execute a social media ambassador program that aims to drive enrollment goals and improve Minerva University understanding and awareness through unique content creation

Manage paid digital campaigns and budget through Google Adwords, Facebook, etc., to increase awareness, leads and applications

Monitor performance and spend daily, taking action to maximize ad performance

Adjust ad copy and landing pages to optimize campaign performance

Analyze data to scale campaigns to maximize ROI

Manages marketing collateral - working closely with Enrollment and leadership to create, maintain, and organize updated marketing collateral catalog for use across teams

Manage website content and updates for enrollment pages and blog

Assist with the implementation and management of new Slate CRM such as building emails, pulling lists, setting up events, etc. on an as needed basis

Provide organizational support in planning and executing key marketing enrollment events such as virtual open-house and admitted student events

Represent Minerva University at key events in home region or online. Events include recruitment fairs, yield events, and online open house and admitted student events

Qualification

Content Marketing ManagementSocial Media ManagementPaid Digital MarketingAnalytical SkillsSEO FamiliarityCommunicationLeadership SkillsTeam Management

Required

Bachelor's degree in Marketing, Communications, or related field

Minimum of 5 years of experience in content marketing or related field

Proven ability to develop and execute successful content strategies

Strong analytical skills and experience with content performance tools

Excellent communication and leadership skills

Experience managing a team of content professionals

Familiarity with SEO and digital marketing best practices

Company

Minerva University

Minerva University is run by the Minerva Institute for Research and Scholarship, a private, non-profit organisation that is tax-exempt.

San Francisco, California, USA

51-200 employees

https://www.minerva.edu

H1B Sponsorship

Minerva University has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (1)

2023 (4)

2022 (4)

2021 (2)

2020 (1)