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McDaniels Marketing · 1 week ago

Copywriter/Creative Strategist

Wisconsin, United States

Full-time

Hybrid

Senior Level, Lead/Staff

15+ years exp

McDaniels Marketing is a creative agency seeking a Copywriter/Creative Strategist to lead and support clients in the Wisconsin region. The role involves developing concepts, writing copy for various marketing projects, and collaborating with teams to ensure effective communication of client messages.

AdvertisingBrand MarketingContent MarketingWeb Design

Responsibilities

Attend creative team meetings scheduled by the Account Team per the company’s designated creative process

Contribute to discussions regarding client projects

Have a deep understanding of each client, including strengths, weaknesses, opportunities, threats, target audience and competitor activities

Strategic and creative thinking

Prepare copy concepts for internal/client review

Write and edit marketing communications copy from conception to completion, incorporating client feedback as appropriate

Aid in the development of proposals and pitch documents to help land and retain business, including RFP responses and client presentations

Have initiative and work well independently, but also work collaboratively as needed

Partner with art directors on brand and concept development

Help to produce and direct audio and video production

Act with the client’s best interests in mind

Keep up to date with trends in marketing communications

Manage, write, and be able to work on multiple projects simultaneously

Must record time at end of each day

Work with other New Business team members to research prospects primarily within our key niches of healthcare, agriculture, tourism, industrial and financial services

Work with other New Business team members to utilize a combination of phone, direct mail and email to contact potential new clients

Attend trade shows and conferences

Establish and maintain a high volume of activity

Work on proposals with agency team members

Close new accounts that add value to the agency revenue pool

Track and work directly on all projects, proposals, new business pitches for existing core and new McD clients

Attend outside functions and planning meetings with clients and agency teams

Engage in consistent client contact developing an excellent rapport and maintaining a professional relationship with clients and McD staff

Cooperate and work with others on creative team (art directors, creative director, writers, designers and account managers)

Qualification

CopywritingAudio/Visual ProductionProject ManagementMarketing StrategyBrand DevelopmentResearch SkillsPublic SpeakingProofreadingAnalytical SkillsClient Relationship ManagementMicrosoft OfficeInterpersonal SkillsAttention to DetailTeam CollaborationPositive AttitudeCommunication SkillsCreative Thinking

Required

Bachelor's degree in advertising, marketing, communications or English

15 years of relevant creative experience

Ability to write for a wide-range of mediums for different industries – writing that is intelligent and demonstrates strong analytical and conceptual thinking

Superior knowledge of grammar, spelling and punctuation

Knows how to become an instant expert in each topic through diligent research; is good at learning new industries, companies, products and services

Displays strong project management and proofreading skills with excellent attention to detail

Can research, analyze and organize information concisely and effectively to craft clear, persuasive messaging that speaks to the target audience it is intended to motivate while keeping project objectives in mind

Finely honed interviewing skills

Proven ability to create award-winning work

Excellent interpersonal and communication skills

Exhibits innovation, curiosity and a strong work ethic

Public speaking and presentation skills (to assist with client meetings/presentations)

Proficient in Microsoft Office products

Experienced in scheduling, managing and directing audio/visual production

Possess a positive attitude – team player with client goal-oriented mindset