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Gocious · 11 hours ago

Senior Marketing Manager, Integrated Campaigns & Product Marketing

Irvine, CA

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $140K/yr

6+ years exp

Gocious is a growing startup building complex cloud systems that help organizations make better product decisions. In this role, you will define marketing strategy and set direction for how the product is understood in the market, orchestrating integrated campaigns that guide buyers through complex SaaS decisions.

Information ServicesSaaSSoftware

Hiring Manager

Maziar Adl

Responsibilities

Design and lead integrated, account-aware campaigns spanning:

Website landing pages

Organic and paid LinkedIn content

Outbound and nurture email sequences

Webinars and virtual events

Translate product capabilities, roadmap themes, and market insight into cohesive campaign narratives

Define campaign goals, messaging frameworks, sequencing, and success metrics

Brief and direct agencies, freelancers, and internal stakeholders to execute against a unified strategy

Ensure message consistency, buyer relevance, and momentum across all touchpoints

Participate in quarterly planning with Product, Sales, and Leadership

Propose campaign themes aligned to roadmap milestones and business priorities

Present marketing strategy, results, learnings, and recommendations to leadership

Continuously refine focus based on buyer response and sales feedback

Own campaign-level performance analysis across channels

Track engagement depth, account momentum, and pipeline influence, not volume alone

Use insight to refine sequencing, messaging, and future investments

Develop a deep understanding of the Gocious platform, customer use cases, and buying committees

Partner with Product to translate roadmap updates into customer-facing narratives

Shape positioning and messaging for product managers, portfolio managers, and executive decision-makers

Provide market insight and buyer feedback into quarterly planning and product discussions

Oversee day-to-day marketing operations without becoming task-bound

Review and guide content, landing pages, and campaign assets for clarity, relevance, and quality

Step in hands-on when necessary, but primarily operate as architect, editor, and orchestrator

Design webinars as part of integrated campaigns, not standalone tactics

Select topics, coordinate speakers, define promotion strategy, and guide follow-up motions

Evaluate and select industry events based on account relevance and strategic alignment

Qualification

B2B SaaS marketingIntegrated campaignsProduct marketingAgency directionCMS platformsMarketing automationAnalytics toolsOperational executionStartup experienceCross-functional collaborationStrategic thinking