RENA Labs & Manufacturing · 12 hours ago
Senior Vice President Marketing
Grand Prairie, TX
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expRena Manufacturing One, Inc. is an advanced manufacturing company specializing in next-generation oral satisfaction products. They are seeking a dynamic Senior Vice President of Marketing to oversee brand management and marketing execution, ensuring exceptional service and quality for their clients.
Consumer Goods
Responsibilities
Serve as the primary liaison between Rena and white label/OEM customers, managing all aspects of client accounts from onboarding through production
Build and maintain long-term customer relationships by delivering timely updates, addressing concerns, and ensuring satisfaction with Rena’s products and services
Coordinate production schedules, order forecasts, and delivery timelines with internal operations teams
Develop client proposals, quotations, and presentations that reflect brand standards and business goals
Oversee brand management initiatives for Rena and its white-label clients, ensuring all packaging, creative assets, and marketing materials align with regulatory and brand guidelines
Lead development of product packaging concepts, digital content, and sales collateral for B2B and OEM accounts
Partner with design teams to ensure accurate brand representation across all channels (digital, print, trade shows, etc.)
Manage social media presence, website updates, and digital campaigns that reflect Rena’s innovation and manufacturing excellence
Identify new OEM opportunities and assist leadership in prospecting, proposals, and partnership negotiations
Conduct market research to track competitor trends, pricing, and emerging product opportunities within the nicotine, CPG, and wellness sectors
Collaborate with R&D and Quality teams on product innovation aligned with customer needs
Maintain client account dashboards, sales trackers, and marketing ROI reports
Present regular updates to executive leadership summarizing account performance, marketing initiatives, and pipeline opportunities
Qualification
Required
Bachelor's degree in marketing, Business Administration, Communications, or related field
Minimum 5+ years' experience in account management, marketing, or brand management within white-label, OEM, or CPG manufacturing environments
Proven ability to manage multiple client accounts and complex project timelines
Strong understanding of packaging, labeling, and brand identity development
Exceptional communication and presentation skills
Proficient in CRM systems, Microsoft Office, and marketing tools (e.g., Canva, HubSpot, Adobe, or similar platforms)
Experience coordinating between technical and creative teams in a fast-paced manufacturing setting
Preferred
Experience in FDA-regulated or GMP manufacturing environments (nicotine, food, supplement, or pharma)
Entrepreneurial mindset—comfortable in a ground-zero, build-from-scratch startup culture
Strategic thinker who can balance creative storytelling with analytical business insight
Benefits
Competitive base salary plus annual performance bonus.
Comprehensive benefits package, including medical insurance and paid time off.
Employee product allowance and career development opportunities.
Company
RENA Labs & Manufacturing
RENA Labs & Manufacturing is an advanced manufacturing company specializing in the production of next-generation oral satisfaction products -precision-engineered, smoke-free pouches that provide adult consumers with modern alternatives to combustible tobacco.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase